Vision Edge Marketing

JANUARY 28, 2020

Perhaps this recent conversation with a CMO helps illustrate the point. This CMO mentioned that they were having trouble getting the ear of the CEO. ” The CMO didn’t know but promised to find out. Back to my conversation with a CMO. What could the CMO do better?

Business 166

Business CMO Thought Leadership Work Management 166

B2B Marketing Traction

NOVEMBER 7, 2011

One option is to hire a part-time or outsource CMO to drive your marketing success. Here are six important qualities to look for in your CMO for Hire. While it’s great to have someone who knows your industry and can hit the ground running (or at least have a reduced learning curve), cross-industry experience can be a plus, too.

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 99

Marketing Automation Services Work Management Lead Scoring Lead Ranking 99

Drew Neisser

MARCH 10, 2023

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

B2B 52

B2B Cross-Selling CMO Forrester 52

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. – Discover new cross-selling opportunities by understanding customer preferences and behavior.

SMS 70

SMS Marketing AI Best Practices CMO 70

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered. We are a human-first business that not only sells to humans but is run by humans.

Marketing Analytics Tools 93

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 93

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Top Rank Marketing

JULY 21, 2023

MarketingProfs How is the Role of the B2B CMO Changing? MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 96

Marketing AI B2B Marketing B2B Thought Leadership B2B 96

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

KoMarketing Associates

MAY 30, 2018

The CMO Council recently published the “Gaining Traction with Every Digital Interaction” white paper, which looked at how B2B marketers have maintained relationships with their customers over time. In the future, 64 percent claimed that they will find new ways to upsell and cross-sell to existing customers.

B2B Marketing 122

B2B Marketing Cross-Selling B2B Touchpoints 122

ClickZ

AUGUST 29, 2020

We found some supporting evidence of these budget cuts in ‘ Gartner’s 2020 CMO Spend Survey ’ which mentioned that 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. As of August, nearly 42% of marketers reported decreasing marketing budgets.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. Retention and up-sell/cross-sell opportunities are essential.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. Digital is dominating marketing spend in this cross-channel environment. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 110

Analytics Allocation Product Work Management 110

Zoominfo

OCTOBER 22, 2019

It’s also our CMO, we bring in outside thought leaders. “Selling to Marketers” was the focus of the event. . “Selling to Marketers” was the focus of the event. For this example, the marketing team had a larger role as we discussed tactics to improve our ability to sell to a marketing audience.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

ANNUITAS

DECEMBER 20, 2018

For many organizations, that meant increased opportunities for cross-selling — an easier target than going after new deals with 60-70% success versus 20% for prospects ( Marketingland ). For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Martech

AUGUST 2, 2022

Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A They sell through, or sell out, or are left with a s**t ton of stock.”. Each department can appear to be working at cross-purposes. There is the risk of not selling through, plus storage costs. They take a bit of a punt.

Work Management 95

Work Management Marketing Management Top of Funnel Planning 95

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Convince & Convert

MARCH 31, 2015

For example, at a marketing leadership event a little over a year ago, ConAgra Foods chief marketing officer (CMO) Joan Chow publicly wondered “if in five to 10 years whether we should be called chief marketing offices anymore. Consumers don’t like to be marketed to. We should be thinking of ourselves as chief value officers. ”.

Work Management 154

Work Management Marketing Management Paid Search Agency Cross-Selling 154

Marketing Insider Group

NOVEMBER 15, 2021

“The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Engagio

DECEMBER 28, 2020

CMO at Uberflip | LinkedIn. And teams like those at Navis, a hospitality SaaS, had to reinvent themselves by selling into previously unchartered industries like travel. We’ll see investment in real customer marketing, not just cross- or upsell. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Lattice

MARCH 22, 2016

Dell targets tens of thousands of customers to drive cross-sell/up-sell. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Dell targets tens of thousands of customers to drive cross-sell/up-sell. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Martech

MAY 24, 2023

There was no CMO in that business and I was one of three marketers for the entire division. There were bigger business divisions that wanted me to come and do digital for them, but at GE at the time, the transportation business would have had to be willing to sell me to the energy business and they weren’t willing to do that.

Budget Programs 103

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 103

Strategic-IC

DECEMBER 15, 2021

In this post , strategicabm CMO, Declan Mulkeen , takes a deep dive into the world of ABM vs B2B, and what makes ABM so much more powerful than a strong B2B campaign. 3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy. This is why social selling should be front and center of your ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Buzz Marketing for Technology

MAY 15, 2013

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Placing the CMO in charge allows for the best of both worlds. Placing the CMO in charge allows for the best of both worlds.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Biznology

OCTOBER 3, 2021

Communications focused on existing-product upsell and cross-sell opportunities. With non-salesy messaging. Research on opportunity in additional business units and geographies. Database analysis to provide account managers with buying signal and other “reasons to call” into the account.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Sword and the Script | B2B

APRIL 23, 2024

That’s how Post It notes were discovered and it went on to be a best-selling project. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Marketing Interactions

JANUARY 19, 2020

While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. This is rarely the case unless the solution the client sells is highly strategic or they sell to SMBs where the CXO is responsible for cross-functional roles and/or has a very limited team.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Zoominfo

OCTOBER 22, 2019

It’s also our CMO, we bring in outside thought leaders. ” Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. How Did We Get Here?

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Zoominfo

MAY 21, 2020

You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). SDRs can easily fall into the trap of spending all their time researching a great prospect and too little time actually selling. Take the example of selling into IT Staffing and Recruiting companies.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SmartBug Media

MAY 29, 2020

The e-commerce industry uses hyper-personalization in cart abandonment emails and upsell/cross-sell emails to create exclusivity. The following email by MailerLite nails it by having their CMO tell their success story. Giving your emails a personal identity makes it easier to implement storytelling in your emails.

Email Marketing 119

Email Marketing Marketing Strategy Marketing & Strategy Planning 119

Oktopost

MARCH 23, 2020

CEO, VP Marketing (CMO), Marketing Manager. VP Marketing (CMO), Marketing Manager, Head of Content. Partner performance (revenue, margin, average deal size), Partner customers stats (retention rate, average cross-sell and upsell rate) . Marketing Manager, Head of Content, Content Writer. Web Analytics. Customer Tracking.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99

Influitive

OCTOBER 30, 2015

Then, form a team on both the demand gen side and on the sales side that focus on driving lifetime value —through customer engagement that leads to increased upsell and cross-sell opportunities. Free eBook: The CMO’s Guide to Next Gen Brand Building. Invest in customer engagement & retention.”.

Ad Building 100

Ad Building Video Marketing Cross-Selling CMO 100

Martech

SEPTEMBER 16, 2022

Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Sprout Social

JUNE 27, 2022

At the end of the day, whether you’re promoting a marketing toolkit or selling inkjet printers, you’re talking to a person.” This constant stream of inspiration can help you look at your cross-network social strategy with fresh eyes. Our CMO approved. ” — Maria Kalyadina, Head of Social at Semrush. smartsheet.

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134