article thumbnail

Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

According to a report from Adestra , marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). According to CMO, 30% of consumers had a positive experience with retargeted ads.

article thumbnail

Turn Your Data Points Into A Data Picture With Account Scorecard

Terminus

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. That’s fine if you’re selling high velocity, e-commerce or consumer, but that’s not B2B. The Need for Account-Centric Measurement. Show me a dashboard.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. With all of its success, the IBM Security team offered advice to the audience: Find business partners who can contribute relevant news and content to your site, and then cross-link between the two sites. Ask a content manager.

article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

1) Aaron Goldman , CMO at Kenshoo. The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. Follow @AaronGoldman.

article thumbnail

Top 10 Best Converting Shopify Themes (+ How to Choose the Perfect Theme for Your Online Store)

Convert

You want a theme that has the internal mechanics to give you high conversion rates. Imagine not giving them that convenience but instead making them burn extra calories to make an order. For instance, if you sell gadgets, users will want to compare specs and read reviews. You’re a Shopify store owner and you’re out to win.

article thumbnail

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Here’s an infographic overview of the whole event, but scroll down for more details: I’ll tell you more about these sessions, but first — take note: EARLY BIRD “BETA” RATES EXPIRE AUGUST 17. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned.

article thumbnail

B2B Marketing Guide

OutboundView

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.