The Lead Agency

JUNE 17, 2019

According to a report from Adestra , marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). According to CMO, 30% of consumers had a positive experience with retargeted ads.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. That’s fine if you’re selling high velocity, e-commerce or consumer, but that’s not B2B. The Need for Account-Centric Measurement. Show me a dashboard.”.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Content Standard

JUNE 23, 2016

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. With all of its success, the IBM Security team offered advice to the audience: Find business partners who can contribute relevant news and content to your site, and then cross-link between the two sites. Ask a content manager.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

JANUARY 14, 2015

1) Aaron Goldman , CMO at Kenshoo. The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. Follow @AaronGoldman.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Convert

MAY 10, 2022

You want a theme that has the internal mechanics to give you high conversion rates. Imagine not giving them that convenience but instead making them burn extra calories to make an order. For instance, if you sell gadgets, users will want to compare specs and read reviews. You’re a Shopify store owner and you’re out to win.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

chiefmartech

AUGUST 5, 2019

Here’s an infographic overview of the whole event, but scroll down for more details: I’ll tell you more about these sessions, but first — take note: EARLY BIRD “BETA” RATES EXPIRE AUGUST 17. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34