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The Ultimate B2B Marketing Glossary

Envy

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. BR is your website and/or email Bounce Rate.

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Driving Growth Amid a Pandemic: Three CMOs Guide the Way

ANNUITAS

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. Retention and up-sell/cross-sell opportunities are essential.

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

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Turn Your Data Points Into A Data Picture With Account Scorecard

Terminus

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. But how do you know it’s working.