Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. Retention and up-sell/cross-sell opportunities are essential.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

LeanData

AUGUST 30, 2015

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

Account Based Marketing 58

Account Based Marketing Top of Funnel ABM Sales Qualified Leads 58

LeanData

AUGUST 30, 2015

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

Account Based Marketing 40

Account Based Marketing Top of Funnel ABM Sales Qualified Leads 40

LeanData

AUGUST 30, 2015

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

Account Based Marketing 40

Account Based Marketing Top of Funnel ABM Sales Qualified Leads 40

LeanData

AUGUST 30, 2015

Run CPL campaigns! As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. If you target the CMO, what is his or her name? You know the drill. Buy more lists! We need more in the top of the funnel!”. Want to hunt whales?

Account Based Marketing 40

Account Based Marketing Top of Funnel ABM Sales Qualified Leads 40

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. But how do you know it’s working.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20