Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. 10) 8 reasons why ABM is not just good B2B Marketing. 91% of B2B Marketers report bigger deal sizes with ABM. But the question remains: Is ABM just good B2B Marketing? Our position is clear.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

PathFactory

AUGUST 15, 2022

With the help of your customers’ referrals, you’re avoiding the heavy investment typically required to fill your pipeline with new opportunities—helpful when your CMO has just slashed your marketing budget! The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Does marketing automation tie into B2B social media strategy? B2B Interviews Lead Generation Search Engine Marketing Blog'

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card. How your success will be measured.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Roadblocks to Delivering a Competitive Buying Experience “ and my guest is Rusty Bishop , CMO at Bigtincan. Thanks for joining us.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Collaboration/cross-functional team management.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. We needed that.

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

Adobe Experience Cloud Blog

JANUARY 20, 2015

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Engagement marketing is about building relationships —which is much bigger than just selling a product. After the product is created, they ask marketers, “How do we sell this?”

CMO 48

CMO Skype Paid Search Agency Advertising Agencies 48

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. What does it mean to be a sales-focused CMO?

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. You can even ask Alexa!

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Heinz Marketing

JUNE 21, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re talking to some of the best and brightest minds in B2B sales and marketing and today’s absolutely no different. So I’m Christel, I’m a B2B Marketeer.

Work Management 96

Work Management Peer-to-peer Marketing Management Account Based Marketing 96

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Marketing Insider Group

MAY 31, 2012

ends w/ cross-formats - @ omnifunk #sds12 May 22, 2012 4:52 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. Marketing is not known for innovation: SAP’s CMO Jonathan Becher (@ jbecher ) addressed the audience and started by saying that marketing is not really known for innovation because we are focused on tactics.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Marketing Automation Learning Curve.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Heinz Marketing

MARCH 4, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re featuring some of the best and brightest minds in B2B sales and marketing each week. We’ve got a sense for who we want to sell to.” Today is no different.

Top of Funnel 69

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 69

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Terminus

NOVEMBER 14, 2017

He began his career at P&G and Coca-Cola before transitioning into the world of B2B, where he spent 10 years as a CMO with WebTrends and ExactTarget. At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 68

Top of Funnel Budget Programs Peer-to-peer B2B Sales 68

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  B2B appointment setting is exactly what it says. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Terminus

APRIL 23, 2019

B2B marketers adopting an account-centric mentality are also learning how to blend account-based approaches and techniques with other initiatives, like traditional inbound. Personalization means more than merge-tags, but also requires thoughtful resource allocation. What does account-based marketing look like today?

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Gong’s audience started as B2B sales professionals in the software/internet vertical, and our buyer is a VP Sales. We chose that path on purpose because, as our CMO, Udi Ledergor says, “different is better than better.”. Phase 1: Build a brand.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Heinz Marketing

FEBRUARY 28, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ B2B Brand (and rebranding) Best Practices “ My guest is Cindy Knezevich , Interim CMO at Salesloft. How about that? Matt: I like CK.

Demand Generation Agencies 98

Demand Generation Agencies Paid Search Agency Ideal Customer Profiles CMO 98

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Nadya Khoja. Olivia Ross. Olivia Ross is the Director of CRO and member of the executive team here at Directive.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Directive Agency

JULY 26, 2017

Your B2B marketing plan should mimic how customer shop. The problem is that it’s not happening in your B2B marketing plan. Why Your B2B Marketing Plan Needs to Focus on Funnel Segmentation (Not Discipline). Before you can sell anything, you have to build the public’s recognition of who you are and what you basically do.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

LEADership

JUNE 30, 2015

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He shared with me this Infographic: the B2B Enterprise Demand Generation Benchmarking Study from Annuitas. Customer cross-sell/upsell —of course, you want your campaigns to help you sell more.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Effectiveness 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. We can talk about some marketing strategies if we want to, but, you know, sales, inside sales, outside sales, customer support success and customer service, leadership management, recruiting, pats on the back, thank yous.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. We can talk about some marketing strategies if we want to, but, you know, sales, inside sales, outside sales, customer support success and customer service, leadership management, recruiting, pats on the back, thank yous.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. It was much easier, I thought, when it said, “Here’s how many people clicked on this. Is that ultimately how your results are evaluated, or do you look at customer retention or customer cross-sell/up-sell?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114