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Top Tips for Building a B2B Demand Generation Strategy

The Marketing Blender

For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. Sometimes the market doesn’t even know it needs what you’re selling. That’s where b2b demand generation comes in. You are not alone.

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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. A marketing automation manager must be able to collaborate cross-functionally as well as produce.

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Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising

ANNUITAS

As the skill set is changing marketers need to upskill and cross skills. This is starting to happen but there is still a huge demand for experienced marketers in Australia. Q: Biggest demand generation challenge? Q: How big of a role should social media play in demand generation? Q: Who owns social media?

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Executives – The Time is Right for ABM

Engagio

According to a study by the CMO Council and Deloitte LLP, two-thirds of surveyed CMOs believe senior executives and company board directors have a high level of expectation for marketing to drive growth and create value for their companies. This is especially true when you’re selling into the enterprise.

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Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce

Engagio

In this session, Jon Miller, CEO of Engagio, and Kirk Crenshaw, CMO of Traackr, explained why ABM is quickly becoming the next big thing in B2B marketing. Heidi Bullock, CMO of Engagio, and John Dering, Director, ABM Technology Strategy at Demandbase, took the big idea of ABM and distilled it down to it digestible and actionable lessons.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting.