Kapost

AUGUST 23, 2016

Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Earlier this year, a startup founder asked me if an early stage company should prioritize hiring a demand generation leader or a product marketing leader. Product Marketing is the most cross-functional function in most companies.

Organization 48

Organization Product B2B Marketing Planning 48

Pam Didner

JULY 5, 2020

GumGum GumGum ’s CMO, Ben Plomion, shared their 3 Crazy ABM Campaigns that actually worked. They distributed 100 copies of the finished comic to T-Mobile and its agencies of record. Value proposition The sales and marketing teams should both agree on which products and services are suited to the target account and how they can help.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. The first thing it says after your name and title is it says “Sales-focused CMO.” What does it mean to be a sales-focused CMO? ” What does that mean to you?

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Varicent

JUNE 1, 2017

Like any fresh startup, the focus was to get out there and sell. Eventually, the organization got large enough that alignment between the functional roles of Marketing, Sales, Services, and Product became a priority and that's when my role became more like a VP or C-level role. It really evolved with the growth of the company.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. One isn’t working at the service of the other.”

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Demand Generation Plays. Upsell/Cross-Sell. The goal of upsell and cross-sell campaigns is to increase the average contract value of your current customer base.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Single Grain

AUGUST 17, 2021

Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

LEADership

AUGUST 26, 2014

…states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. On-the-go customers want on demand service. The post CMO Spotlight: Judith Sim, CMO, Oracle Corp.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

Heinz Marketing

FEBRUARY 28, 2022

This week’s show is called “ B2B Brand (and rebranding) Best Practices “ My guest is Cindy Knezevich , Interim CMO at Salesloft. Very excited today to have our guest, VP brand communications and the interim CMO for Salesloft, Cindy Knezevich. She is the VP of branding communication, interim CMO for Salesloft.

Demand Generation Agencies 98

Demand Generation Agencies Paid Search Agency Ideal Customer Profiles CMO 98

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. MarketingSherpa. Sales Lead Expert’s Learning Center. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Terminus

APRIL 23, 2019

A key theme in account segmentation is that leading teams aren’t just focused on new business (which was actually called out as the most difficult segment), but are also keyed into current customer segments for upselling, cross-selling, and adoption/retention plays. Find me on LinkedIn.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Engagio

JANUARY 9, 2017

Invest in digital and social selling training to upskill your teams!” The former is just good old fashioned selling, while the later is optimize your sales and marketing resources – time, headcount and budget – by focusing them on the accounts most likely to drive big revenue. Top-rated Podcaster, Best-Selling Author.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

LEADership

JUNE 30, 2015

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness! A mere 2.8% A mere 2.8%

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Effectiveness 40

ClickZ

NOVEMBER 11, 2019

AR: Currently, I am the CMO for Cisco’s Collaboration business unit. My day-to-day responsibilities involve running everything from brand to demand generation. Contact center agents can provide more personalized service to customers using all analytics tool at their disposal. Tell us a little more about your current role?

Multi-Channel 81

Multi-Channel Demand Generation Agencies Paid Search Agency Customer Satisfaction 81

Outgrow

AUGUST 18, 2022

How spending on your brand over time reduces the cost of demand generation. Becoming a function of the market: skills to hone to emerge as a top CMO. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. .

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. New ones, perhaps Richmond based, rise out the rubble.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Directive Agency

JULY 26, 2017

And this only becomes more common as the cost of your products or services rises , too. People don’t realize they have a need for your services initially. Before you can sell anything, you have to build the public’s recognition of who you are and what you basically do. Why You Need Cross-Functional Marketing Teams.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. Alternatively, the products or services may be exposed to an entirely new audience base.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Heinz Marketing

JULY 30, 2018

We were thrilled this last time to be able to talk to Chandar Pattabhiram , CMO at Coupa Software. So, the challenge historically, there’s a study I think from Deloitte and the CMO club a couple of years ago that said more than 85% of spend today in B2B happens to be in acquisition marketing.

Top of Funnel 42

Top of Funnel Peer-to-peer Work Management Budget Programs 42

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Triblio | CMO. . . Orbit Media | CMO. . . Phizzle | CMO. . . It starts by cross-educating ALL teams. The B2B sales funnel has changed a lot. . Marketing did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Terminus

DECEMBER 1, 2015

As a CMO myself, the more I think about it, the more I understand how my role needs to evolve from being focused on traditional lead generation. Your accounts think of your company as a single entity who provides them with a product or service. My point: Today, lead generation is easy and demand generation is hard.

Account Based Marketing 20

Account Based Marketing B2B Marketing ABM Planning 20

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. Marketing, sales, customer service, IT, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

Working with an Agency as a Startup 7. The best marketing strategy for startups is to build a brand first, then sell. Cross-promotion is often highly effective and helps you tap into other larger but related audiences—you can hand your account over to a social media personality for a day. Andy Crestondina Orbit Media CMO.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Working with an Agency as a Startup 7. Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Cross-promotion is often highly effective and helps you tap into other larger but related audiences—you can hand your account over to a social media personality for a day.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

chiefmartech

MARCH 14, 2017

Finally, superstar CMO Meagen Eisenberg of MongoDB and her senior director of marketing technology and strategy, Ryan Schwartz , will join me for a candid fireside chat on one of the most critical topics in marketing technology management today: The Secrets to a Great Partnership Between a CMO and a Head of Martech.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52