Hubspot

MAY 30, 2019

Build a keyword strategy based on your research. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research. Not adding "negative keywords" or monitoring campaigns to avoid wasted spend. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

Marketing Insider Group

SEPTEMBER 7, 2021

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Keyword best practices have changed, but they remain an important SEO factor. The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results.

Google 362

Google PageRank SERP Clickthrough 362

Conductor

MARCH 24, 2020

Changes to your web traffic, conversions, and engagement are indicators of changing consumers behavior and how those changes may impact different parts of your business. Is your traffic, revenue, or conversions being affected? Revenue and traffic will always be a universal language. Are there any irregular shifts in rankings?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Launch Marketing

JUNE 20, 2018

As defined by SEO experts Moz, on-page SEO is the practices of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. As seen in the screenshot above, the title tag appears as the blue (purple if you’ve previously clicked on the search result) text in the SERP (search engine results page).

Startups 54

Startups Tactics SEO B2B 54

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. keyword stuffing, exact match anchor text links, etc.) Which keywords are giving you the biggest gains in traffic and leads? Search Engine Optimization.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC). Want more tips?

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

FEBRUARY 12, 2014

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. How to Write Great Meta Descriptions.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. But language is one of your best multilingual SEO maneuvers. How People See Your Domain.

SEO 99

SEO Marketing Websites Optimization Domain 99

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 78

Keywords Paid Content Traffic Research 78

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Each campaign may contain several AdGroups, and each AdGroup may contain a few ads and multiple, similar keywords. Tips for Using This Template. This is not the way to do things.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Optinmonster

AUGUST 18, 2022

Do you want to get more organic traffic to your WordPress website? Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). For example, don’t overuse keywords if it makes the post sound unnatural. (In In fact, keyword stuffing can get you penalized by Google.).

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Hubspot

DECEMBER 17, 2013

The more unique ways you can address a subject matter, the more likely it is you''ll bring in some highly targeted search traffic -- and increase the overall value of your site in the process. and keywords. I won''t deny that, and you absolutely should optimize your on-page content for important keywords. And you know what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Learn from the Pros

MARCH 5, 2024

SEO constantly changes, making it challenging to drive traffic, generate leads, and create a sales pipeline. However, high visibility in search engine results pages (SERPs) isn’t just a matter of luck; it’s the outcome of strategic focus and effort. Google has over 200 SEO ranking factors, but five matter the most to B2Bs.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Act-On

FEBRUARY 26, 2024

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Blocklists can also include keywords or products to exclude from campaigns.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 24, 2013

keyword stuffing, exact match anchor text links, etc.) This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Which keywords are giving you the biggest gains in traffic and leads?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Conductor

SEPTEMBER 29, 2022

A full 25% of searchers click on the first organic result ; you should try to earn that first spot using SEO, especially since organic traffic converts at almost two times the rate of paid traffic. When Google displays an ad for a given search, however, the clickthrough rate for the first result decreases by 30%.

PPC 52

PPC Paid Search Agency ROI SEO 52

Hubspot

MARCH 21, 2018

You pick a few keywords, and voilà! It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Search engine optimization (SEO) seems pretty straightforward. What Is an Organic Search?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Conductor

JULY 18, 2019

In our 2019 Travel Customer Journey Report we dug deep into keyword data to figure out what content Google’s algorithm values and which brands are doing the best job answering their customer’s needs. Creating landing pages for popular destinations means earning more traffic to your site.

Top of Funnel 55

Top of Funnel SEO Marketing Websites Tips 55

PureB2B

JULY 26, 2021

times the amount of traffic as businesses that produced zero to four posts per month. A content map is vital for coordinating your strategy and generating unique content that ranks high on SERPs. This will guide your social media plan, as well as your SEO strategy and keyword goals. Content management is a never-ending activity.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

ClearVoice

APRIL 11, 2022

Your clickthroughs could suffer : The more you drive readers away from your content, the fewer conversions you’re able to realize because, ultimately, there is less meaningful traffic on your site. No fluff : You can optimize your article for SEO by including keywords throughout the content.

Lead Scoring 52

Lead Scoring Lead Ranking Peer-to-peer Clickthrough 52

Single Grain

JANUARY 16, 2023

Keyword Stats. of total website traffic comes from organic search. ( Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

MAY 1, 2015

Look in Your Analytics and Keyword Tools. The other place to look for ideas is the Google Keyword Tool. Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I divided all the posts into various categories by length and checked their SERPs.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

SEPTEMBER 11, 2014

What if they kept on delivering traffic, conversions, and revenue? There are four reasons for this: Evergreen content gives you consistent traffic for a long time. Long-term traffic gives you long-term ROI. If you update your content frequently, the algorithm will favor your content in the SERPs. This really works.

ROI 28

ROI SERP Content CMS Development 28

Hubspot

JUNE 17, 2015

Update old blog content and generate more traffic and leads from it in the process. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and has the ability to generate even more traffic and conversions than it already does. Great for us, right? Hang on -- it's great for you, too.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

APRIL 24, 2015

Are the headers keyword-optimized. Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Want to get your content ranked for relevant keywords in Google and other search engines? compelling, and clear?

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Single Grain

MARCH 6, 2023

If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. TABLE OF CONTENTS: ↓ What Is Website Traffic? How Is Website Traffic Monitored? What Is Considered High/Low Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

JANUARY 13, 2013

In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Statigram: Meant for tracking and managing photo contests and followers.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Brandpoint

JUNE 24, 2021

To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. CTR: Clickthrough Rate. According to Google , “CTR can be used to gauge how well your keywords and ads are performing.” ” SERP: Search Engine Results Page. ICP: Ideal Customer Profile.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118