Hubspot

OCTOBER 7, 2016

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Optinmonster

FEBRUARY 2, 2023

If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. Then, you would look at your website traffic data to see how many people viewed that signup form in the same week. Want to boost your eCommerce conversion rate?

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

Conductor

AUGUST 24, 2022

Traffic projections. If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic/users can be calculated. While these estimates can’t be directly applied to other channels, keywords are still an indicator of intent. Copy review.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

DECEMBER 19, 2019

Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. Essentially, the Knowledge Graph gives Google context into user intent so it knows why people are searching for certain information, and can deliver the right results. Image Source.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

Martech

MAY 5, 2022

The second was intentional. What happened at Gannett and why do you think it wasn’t intentional? So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Basically the fake site would use fake traffic, It uses a bot that basically is a browser that causes the page to load.

Paid Search Agency 69

Paid Search Agency Ads Ad Exchange Advertising Agencies 69

PathFactory

JANUARY 3, 2020

. “Biggest trend: Intent data will surge – no Bombora pun intended. Bombora’s intent data appears to be rapidly expanding its partnership footprint, showing up as a key integration in martech platforms everywhere. The value proposition of intent data is hard to deny. ” Ari Echt, Director of ABM at Invoca.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

SmartBug Media

OCTOBER 28, 2019

If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. Understand the search intent of your audience by putting yourself in their shoes. Are they taking the action you want them to take? Make Your Messaging Cohesive.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

Golden Spiral

MARCH 14, 2019

In both cases, these ads allow you to drive website traffic and stay top-of mind throughout a buyers journey through the funnel. Unfortunately, only using display ads as a form of digital ad will lead to very low clickthrough rates and even fewer conversions. They drive new and returning qualified traffic to your website.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Sprout Social

MAY 24, 2022

These two elements combined help communications professionals be highly intentional about who they’re reaching and how. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Think of it this way: if you paid for the placement, it probably falls under paid media.

Paid Content 91

Paid Content Paid Search Agency Media Paid Social Agency 91

illumin

FEBRUARY 20, 2024

However, there is a risk of attracting unqualified traffic and careful targeting must be exercised to ensure high audience engagement. Optimize for mobile and local usage: A portion of mobile searches have local intent and often complement their worldly interactions such as searching for the nearest restaurant or gas station.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Hubspot

APRIL 10, 2013

While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Unbounce

JUNE 24, 2020

Even thumbnails are selected by a neural network based on predicted clickthrough. Not only is some of this tech available to your developers, but more than one tool exists right now that lets you deliver product and content recommendations based on audiences, their intents, and their interests. Say you’re not Amazon or Netflix, though.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Behavior Targeting: Target based on purchase behavior or intent, device usage and more. Clickthrough Rate (CTR). 3) How to Create Ads that Convert.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

nDash

JULY 30, 2020

No matter what you call it, your content has to be worthy of engagement, clicks, social shares, and organic search traffic. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. “How How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. The Keys to Increasing Blog Traffic”.

Paid Content 52

Paid Content Promotion B2B Content 52

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . They have shown a clear intent to buy, and are willing and ready to do so. Top level traffic, before and after.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outbrain

MARCH 19, 2020

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Traffic Is More Premium. Red = Week of March 15th; Orange = Week of March 1st; Blue = Week of February 23rd).

Trends 57

Trends Effectiveness Verticals Media 57

Scoop.it

DECEMBER 1, 2020

Owned media is what truly drives the customer experience and strengthens your SEO to keep high-intent organic traffic heading your way. At the same time, you can’t neglect the need to publish a certain amount of original content. The question is, then, how do you balance created vs. curated content for the best lead capture impact?

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

QuanticMind

NOVEMBER 27, 2017

PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. For example, a general search like “Women’s hiking boots” generally implies low purchase intent. PLA query segmentation: Vary bids vs. implied purchase intent.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

ConvertKit

OCTOBER 30, 2020

Drive traffic back to your products and services. As a creator, then, you need to understand the “why” behind people's searches—also known as search intent —when creating and promoting your videos. Creating an interesting thumbnail image will help your video stand out among the search results to maximize clickthrough rates.

Youtube 145

Youtube Promotion Spending Video Marketing 145

QuanticMind

FEBRUARY 19, 2020

Target High Purchase Intent Keywords. Instead, it’s better to allocate more budget to target keywords that show users have high purchase intent, such as “buy tickets to barcelona” or “book costa del sol tour.” Consider these statistics: More than 50% of tourism website traffic comes from mobile devices.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

AUGUST 8, 2019

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. With this platform, you’ll reap the benefits of a low CPC and highly engaged traffic. You can measure brand awareness through social engagement, surveys, and direct traffic. Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

QuanticMind

JUNE 20, 2017

We know that social and mobile behavior differs from that of intent-driven searchers who are deeper in the funnel than looky-loos who may still be in the early stages of building awareness or consideration of your company’s products or services. So what were the biggest trends and takeaways that you need to be aware of? Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Hubspot

MARCH 20, 2018

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. Target.com. Australian Responses. In the U.S.,

SEO 100

SEO Marketing Websites Optimization Domain 100

Vidyard

AUGUST 11, 2014

Understanding User Intent When it comes to understanding a good approach to video SEO, consider the difference between searching for “Game of Thrones” compared to “what is that TV show with the kings fighting and killing each other.” Knowing the intent of consumers who are always searching for something useful is key.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Hubspot

AUGUST 14, 2013

While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. So for your website, you''ll want to be very intentional about what items you place in these spots.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

QuanticMind

MAY 11, 2018

Consider these common PPC goals: Increase site traffic. The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. Your ads serve as the link between search intent/audience interest and the landing pages you’ve already optimized.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

OCTOBER 24, 2012

Does this describe my business -- even if it’s wasn't intentional?". And while it sounds enticing to be on page one of the search results and generate a lot of traffic, you need to ask yourself: At what cost? The websites who succeed at doing this are the ones that get rewarded with good rankings, traffic, and ultimately, conversions.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Hubspot

SEPTEMBER 30, 2013

This report can also be found under the Search Traffic section in the left hand navigation. The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period.

Keywords 28

Keywords Google Tools CTR 28

Sharpspring

MARCH 7, 2022

Clickthrough rate (CTR). The clickthrough rate (CTR) typically refers to email campaigns, landing pages, social posts with a link — any medium where leads read a marketing message then have the option to take a next action. The clickthrough rate is the number of people who saw the ad and clicked on it. Engagement rate.

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

Hubspot

AUGUST 27, 2015

That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. Google’s search bar algorithm is built around a searcher’s intent. A: Export your keywords and work out your CTR averages.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Optinmonster

AUGUST 18, 2022

Do you want to get more organic traffic to your WordPress website? There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. So even if you don’t get as much traffic as you would for a highly competitive keyword, the users who do click through are more likely to purchase.

SEO 120

SEO Optimization Lead Scoring Lead Ranking 120

QuanticMind

JUNE 14, 2017

Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly. This session included discussion on how integrating social campaigns with paid search campaigns can lift performance in terms of traffic, CVR and the ever-important social metric of engagement.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Optinmonster

MAY 18, 2023

While each individual affiliate commission may not be very large, if you have a lot of traffic and clicks, that can add up over time. OptinMonster allows you to target specific website visitors based on their behavior, such as exit intent, scroll depth, or pageviews. How much search engine traffic are certain pages getting?

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 77

Keywords Paid Content Traffic Research 77