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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? In fact, personalizing your emails by segmenting your prospect lists in this way can also improve your clickthrough rate by 100%.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. While we’d certainly champion the cause of content that builds awareness , new views aren’t the metric you need to lead with when presenting to your boardroom. Start with what grows your company’s revenue.

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Hi, I’m Bryan with HubSpot. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. In this video, we''ll walk you through the basics of getting people to click on your emails.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. 10 Key Components of a Buyer Persona. 1) Background.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

It’s time to put together a presentation, have your facts in order, schedule a meeting, and justify the costs, benefits, and necessity of content marketing to your C-suite executives. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”.