Hubspot

JULY 2, 2014

And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. But email deliverability and open rates are only part of the story. So how do you create the perfect email? Easy enough, right?

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Zoominfo

JANUARY 19, 2021

Without exaggerating or invoking fear, landing page copy needs to address a visitor’s possible challenge, and present an answer through the content offering. For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Hubspot

OCTOBER 11, 2013

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. 10 Key Components of a Buyer Persona. 1) Background.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Biznology

MAY 21, 2014

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Anyword

JANUARY 26, 2022

In addition, it can also help you stand out from the competition simply because you will be able to present your products, services, and their advantages in a way that is appealing to the consumer. Email clickthrough rates are a good KPI to measure the success of your content marketing with emails.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Convince & Convert

MARCH 21, 2016

Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. This layout reduced difficulty-based friction associated with longer emails, providing clarity for customers trying to absorb the information being presented and understand the overall ask of the email.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Liveintent

JANUARY 22, 2021

Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Hubspot

OCTOBER 15, 2020

They usually lead to more interaction, increased conversions, and a higher clickthrough rate. This ad includes a unique video from the actors and is presented almost like a trailer. So, why do people use rich media ads? Well, rich media ads are engaging and dynamic in a way that other ad types aren't. Netflix's Narcos. Image Source.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Ambal's Amusings

MARCH 27, 2012

Brainshark: Online and Mobile Video Presentation Tool. High Clickthrough Rates : Outbrain clickthrough. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content.

Tools 100

Tools Advertorials Planning Clickthrough 100

Bionic

FEBRUARY 23, 2023

Your AI might confidently present its hallucinations as fact which could trick you to make really bad decisions. A pile of spreadsheets is hard to understand and full of inconsistencies and holes. AI is prone to “hallucinate” when it tries to fill gaps in missing information.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

LeadsRX

MARCH 9, 2022

A go-to-market (GTM) strategy is a plan specifying how you will present your product’s unique value proposition so you can reach your customers and achieve a competitive advantage. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Go-To-Market (GTM) Strategy. Search Engine Optimization (SEO). Cost Per Lead (CPL).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Litmus

AUGUST 24, 2020

We’ve summarized a few of the high-level takeaways from our expert presenters, and spoiler alert: Templates play a big role. Having insights into things like clickthrough rate, unsubscribe and bounce rates, and even email shares or forwards can help inform future strategies on changes to templates.

Efficiency 77

Efficiency Template Clickthrough Bandwidth 77

Bluetext

MARCH 24, 2023

Quality titles will not only attract clickthrough, but they’ll also help the video stand out in a sea of competitors. As the first 150 characters will be present on Video SERPs, these first few phrases should be clickthrough-driven as much as possible.

SEO 26

SEO Video Marketing Clickthrough SERP 26

markempa

MAY 13, 2013

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Testing is about mindset,” Burns said. “A

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Generation 120

SmartBug Media

APRIL 10, 2019

It’s time to put together a presentation, have your facts in order, schedule a meeting, and justify the costs, benefits, and necessity of content marketing to your C-suite executives. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. But what about ROI? What is the competition doing? Share Expert Advice.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? These data points will most likely be buried in different platforms and presented in different formats, so it will take some effort to get performance metrics out in the open. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Convince & Convert

NOVEMBER 8, 2016

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Every social media channel has its own unique way of presenting content and, thus, has its own loyal audience who like to consume content in that fashion. This will help us gain an edge over our competitors. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Promotion Media Clickthrough 166

DivvyHQ

MAY 29, 2019

Coordinating these efforts across multiple departments and brands presents perhaps the biggest challenge of all. The result is a hot lead landing in your other departments or on your other brand pages, an SEO boost thanks to the internal clickthroughs, and an optimized transaction value from this particular customer.

Enterprise Management 99

Enterprise Management Work Management Top of Funnel Marketing Management 99

PureB2B

MARCH 23, 2021

Unlike pre-recorded marketing videos, webinars have a live presenter and provide time for dialogue and audience engagement. Adobe was interested in knowing more about its clientele and expanding its market past the clickthrough.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

Martech Advisor

DECEMBER 18, 2019

While the holiday season presents email marketers with a great opportunity, it is also a time that delivers many challenges and creates added stress. Otherwise, it would take a holiday miracle to capture the desired clickthrough and conversion rates of email campaigns your brand chooses to pursue.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Clickthrough Rate (CTR). If you have, you’re one of the lucky few.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

RebelMouse

APRIL 11, 2019

If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement. Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images.

Google 40

Google Optimization Clickthrough High Quality Lead 40

RebelMouse

APRIL 11, 2019

If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement. Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images." "To

Google 40

Google Optimization Clickthrough High Quality Lead 40

Hubspot

DECEMBER 19, 2019

While it might seem like the Knowledge Graph card will actually lower your clickthrough-rate, it's still helpful for your site to be featured here. Essentially, it gives vital information to search engines to include in your listing that can improve visibility online, as well as clickthrough rates. Be present on social media.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Madison Logic

SEPTEMBER 21, 2023

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. It ensures that your messaging and branding remain consistent across all touch points, presenting a unified front to your target accounts. This synergy across channels, including email, social, and more, is pivotal.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

illumin

FEBRUARY 20, 2024

Consider how often you present your mobile ads in order to avoid ad fatigue among your target audience. Experiment with different methods and strategies: Changing up your ads and campaigns can result in higher engagement, better response rate, and higher clickthrough rate overall.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

markempa

MAY 6, 2012

Furthermore, Arnold analyzes clickthrough rates and feedback to determine what type of content their marketplace values most, and produces more of the same. Celarity started sending postcards to both potential and present clients. Leverage social media. Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+.

Lead Scoring 120

Lead Scoring Lead Ranking Traffic Newsletter 120

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. 2-step optins are signup forms that first present visitors with a multiple choice question before showing the email signup. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Martech

MAY 5, 2022

In fact, I’ll show you in my article from yesterday : “One way to tell obviously fake bid requests is to see if there’s a deviceID present — Identifier for Advertising (IDFA) or the Google Advertising ID (AAID). So what do bad guys do? They pass a deviceID in the bid request.

Paid Search Agency 74

Paid Search Agency Ads Ad Exchange Advertising Agencies 74

Martech

JANUARY 26, 2024

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. At the end of this assessment, you should be able to compile your findings into a presentation of: What’s working well.

Clickthrough 122

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 122

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

AUGUST 16, 2018

Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Iliyana Stareva. Similar to brand mentions, backlinks help you to find where your PR story has been covered.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

NOVEMBER 29, 2015

Our open and clickthrough rates are optimized -- or so we thought. The presentation below reveals all our never-before-shared insights. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. It must be a mistake. Let's explore.

Clickthrough 28

Clickthrough Best Practices Business Hubspot 28

Hubspot

OCTOBER 28, 2020

And you can imagine how measuring something like branding isn't really as cut and dry as measuring something like leads generated from social media, or the clickthrough rate of email marketing, right? Marketing members also regularly present at meetings in other departments to share valuable marketing insights.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Biznology

AUGUST 11, 2016

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. So it doesn’t matter how many clickthroughs are becoming leads if they are not moving forward.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Unbounce

SEPTEMBER 24, 2018

The only way to get more conversions without raising your bid is by increasing your Quality Score,” they explained, “Which includes expected clickthrough rate, ad relevance, and landing page experience.”. Now, the oversaturation of content has made most of us wonder if content marketing itself is a thing of the past.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73