Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Historical Optimization. Is the Content Really Failing? The Solution?

Lead Ranking 78

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Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a simple strategy for determining your optimal post frequencies.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

NOVEMBER 26, 2020

The best approach is testing the number of placements until you've reached a point where you've optimized impression share without going over your campaign's budget. Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate. Target Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MARCH 6, 2017

With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. 10 Tips for Optimizing Your AdWords for Video Ads. You could link to a landing page, product page, information page, career page. Source: PC Daily Tips.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

PureB2B

FEBRUARY 6, 2018

Sprout Social and Buffer are highly recommended by marketers, as they not only automate sharing but also provide analytics to make sure that you’re sharing content optimally. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Optimize Your Website for Mobile. A/B Test Your Paid Campaigns.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. clickthrough rate. Why Does AMP Matter?

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Mobile Marketing Google Clickthrough Marketing Management 28

SnapApp

APRIL 4, 2018

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. Until you can do that, you'll never be able to optimize your progress toward your goal. . #2 Each area can help identify points that need optimization to improve overall sales.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Examine the data and make improvements to your ads targeting, creative, and landing pages. Ready to give it a try? 3) Don't place your ads in a vacuum.

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Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

APRIL 19, 2014

Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. In other words, optimizing for Quality Score also helps you optimize for costs and ROI.

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Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

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Hubspot

APRIL 21, 2014

Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at landing page traffic and conversions. Look at call-to-action clickthrough rate (CTA CTR).

Analytics 28

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Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. That isn’t exactly the optimal way to promote blog subscription, is it? A landing page

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 19, 2013

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

OCTOBER 18, 2012

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. 2) Optimize Your Thank-You Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

AUGUST 19, 2014

and virtually none into optimizing the old. If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. We also have hundreds of offers.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. That's bad engagement -- but you wouldn't be able to tell based on page views alone. 2) Time Spent on Page. Likewise, time spent on a given web page isn't necessarily a true determination of engagement.

Lead Ranking 28

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Hubspot

JULY 26, 2011

L – Landing Page. Landing page optimization is one of the most important components of a successful email marketing campaign. Landing pages should be uncluttered and have a strong call-to-action. Download the free eBook to increase your email clickthrough rates, opt-ins and conversions.

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Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to better optimize my marketing to drive stronger results.". What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole. Forms & Landing Pages. A Modern Marketing Era.

Top of Funnel 28

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Hubspot

JULY 7, 2014

Also called a split test, an A/B test is simply an experiment that allows you to show two different versions of the same piece of content (like a landing page, email, or call-to-action) to two similarly sized audiences at the same time to see which one performs better. Do you want to test which subject line gets more opens?

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Hubspot

JANUARY 9, 2014

You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. We all like to focus on the sexy stuff. The well-rounded social media presence.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! How Can I Optimize My Holiday Campaigns for Success? Your first step should be to get inside your target audience's head.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 14, 2013

A Specific Page (Ideally a Landing Page) Aligned With One Stage in the Sales Cycle: A CTA is most effective if people are taken to a dedicated landing page after clicking it, rather than a random page on your website. Make sure the CTA explicitly tells them what they’re getting in exchange for their click.

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Hubspot

OCTOBER 24, 2012

2) They Over-Optimize. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. SEO should mean optimizing for user experience!

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Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? What is your average landing page conversion rate? So they measure things such as direct traffic to the HubSpot website and branded search term volume.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. As for your optimal maximum bid, some trial and error might be necessary. What's Next?

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Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. Unfortunately, the recommendations you''ve found so far have been fairly surface-level.

Lead Scoring 28

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Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them).

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Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. But First, a Point of Clarification.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

NOVEMBER 19, 2012

As a reuslt, they've responded with tons of new types of advertising, and targeting and optimization features within those different types. I'll explain what that means in this next section, but know that you can do this for any post of a page, app, or offer that's on Facebook. Targeting & Optimizing Ads on Facebook.

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Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

MAY 28, 2015

Optimize Your CTAs: Too many websites rely wholly on lazy CTAs at the very end of their content, instead of developing high-value, attention grabbing CTAs over time. “Oh, High Clickthrough with Low Conversion Rates : Indicates a flaw in your funneling or in your landing pages. Putting It All Together.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

AUGUST 19, 2013

Marketers often ask me, “What’s the one metric I should optimize for? Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. Why You Should Spend Time Optimizing for Quality Score. And use your one allotted exclamation point!

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Lead Scoring Lead Ranking Cost Per Click PPC 28