Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. We see great clickthrough rates on story links that we publish on LinkedIn. It''s a professional audience. 3) Mashable.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic?

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. This is an announcement that sits at the very top of a feature that sits at the very top of Facebook.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

NOVEMBER 1, 2013

In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. You can follow him on Twitter and Google+.

Adwords 28

Adwords Ads Google CPC 28

Hubspot

JUNE 2, 2013

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

Social Media 96

Social Media Template Media Contingency Planning 96

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. If you're interested in learning more about this concept, check out a recent blog post about how to use Twitter to prospect. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MAY 25, 2016

And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. 7 New Twitter Features You May Have Missed. Marketers, take note.

Twitter 61

Twitter Features User-Generated Content Thought Leadership 61

Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Here is an example of how one website features advertorial content.: to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. billion tweets posted to Twitter every day are spam. This could include featuring a photo of the email sender in customer service emails, including your LinkedIn profile in sales outreach emails, or including fun facts about your company, products, or employees.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

FEBRUARY 6, 2017

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest.

Social Media 28

Social Media Stats Twitter Facebook 28

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. The most impressive feature of D.A.R.T. By the early 2000s, it was standard for web browsers to come with pop-up blocking features. 1999 - 2002: Advertisers turn to paid search and pay-per-click.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Moz

MAY 6, 2019

For example, if you want your business to be known for SEO terminology like “featured snippets,” then a blog post on “ How to Optimize for Google's Featured Snippets ” is a great example of a long-tail keyword in support of this topic. Headlines between 8 and 12 words are shared most often on Twitter. Probably not.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

DECEMBER 2, 2019

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). HubSpot's email tool offers an A/B test feature for Professional and Enterprise users. This test determines which version is better. Social Media Platforms. Is there a social media site you're not using?

Examples 67

Examples Planning Paid Search Agency CTR 67

Hubspot

MAY 1, 2013

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. Yet, more often than not, our clickthrough rates tend to settle in the single digit range -- and many times, on the low end of that spectrum. clickthrough rate. So how can we improve these numbers? I’d love to hear about it!

Clickthrough 28

Clickthrough Click Rate Response Rate Customer Surveys 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 29, 2015

Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. 1) Jetpack. 2) Just Writing.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

NOVEMBER 20, 2014

The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. These ads are usually served to pixel-based lists. 1) Creating a List.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. This feature allows you to send a notification to a specific address the minute that something important happens to one of your contacts. 4) Send Email Notifications.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Hubspot

DECEMBER 10, 2014

Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. Twitter, Facebook, and LinkedIn allow you to sponsor updates. worked best for your business in 2014. 7) A/B test paid search ads.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough Rate (CTR).

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. ET, just means it's going to hit your European friends' Twitter feeds in the middle of the night when they're sound asleep. Remember, marketers: Haste makes waste! Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

Template 28

Template Planning Content Marketing Work Management 28