Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. Video content fell below the top two priorities -- growing SEO presence and creating blog content -- but it occupies the minds of a large part of the marketers we surveyed.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

NOVEMBER 1, 2013

In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. Why would Google make this change? Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google’s organic search results. The problem for Google?

Adwords 28

Adwords Google Ads CPC 28

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 8, 2014

Another change in Google’s algorithm means another change in strategy for all of us inbound marketers. but rather the change comes in the form of Google Authorship. According to Search Engine Land, Cutts has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. Increase the effectiveness of search engine optimization (SEO) and content marketing. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. How do you make a typical Google Ad?

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? 3) SEO Manager. or the right SEO manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. And you know what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? What''s the benefit?

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. 3) Google+ is dumb. But don't discount the tremendous SEO value in Google+. Even if you're not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JUNE 1, 2015

The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Just be sure that you''re covering all of your SEO-bases when having your content syndicated.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. Featured Image.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

MAY 6, 2021

This is the time to make it easy for people to choose your brand by providing them with the right information to compare features, pricing, and value. Video demos to showcase the features of your product or service. Save time with HubSpot's Marketing Automation Software. Evaluation. The evaluation stage is all about decisions.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JANUARY 7, 2013

There’s no doubt about it, SEO is hugely important in attracting leads. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Truth is, it’s totally possible to create a great looking website with no coding or design experience.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. Featured Image.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Optimize image alt-text.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

SEPTEMBER 29, 2015

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 3) Google XML Sitemaps. 11) WordPress SEO by Yoast.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Convert

JANUARY 31, 2022

Hypothesis: It was “if one important product feature or USP is textually shown below each product image from the second product image onwards (in the carousel) then the number of transactions will increase since buyer information needs will be better served in a location that is already frequently viewed.”. HubSpot: Site Search Feature.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 10, 2013

Like when our friends at Google decided to start blocking certain keyword data that searchers were using to find our website content. What I’m referring to is the SSL (secure sockets layer) encrypted search data that Google implemented almost two years ago in an attempt to protect the privacy of search users. First things first.

Keywords 28

Keywords Traffic Marketing Analytics Tools Clickthrough 28

Hubspot

DECEMBER 10, 2014

5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. 24) Conduct an SEO audit on your website.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

SEPTEMBER 11, 2014

For example, I wrote an article called “ How to Predict Google’s Algorithm Changes. ” The fact is, Google is always changing their algorithm, SEOs are always interested in these changes, algorithm changes always affect rankings, and so on. Make sure the content is compelling enough to maintain clickthroughs.

ROI 28

ROI SERP Content CMS Development 28

Brandpoint

JUNE 24, 2021

When measuring CPA, you only pay Google for every conversion rather than for every click. A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. CTR: Clickthrough Rate. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

DECEMBER 8, 2016

Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Social Media. Price: Free.

Product 36

Product SEO Enterprise Management Work Management 36

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink, too. Best, Jack.

Link Building 75

Link Building Outreach Template Ad Building 75

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Google and Oracle are primarily B2B companies. 15) Clickthrough Rate (CTR). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Vidyard

JULY 9, 2020

SEO for Startups 3.2.1 SEO Tips for Startups 3.2.2 Top SEO Tools for Startups 3.3 The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. SEO for Startups. Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. SEO Tips for Startups.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

JULY 21, 2015

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

JULY 28, 2016

No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. I'll never forget one of my first job interviews out of college.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Vidyard

JULY 10, 2020

SEO for Startups 3.2.1 SEO Tips for Startups 3.2.2 Top SEO Tools for Startups 3.3 SEO for Startups If you’re focused on inbound, it means you’re trying to get people to come to you. Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. User Flow Analysis 3.6.3

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. First, let’s go over what exactly Google changed and why they changed it, and then we’ll dig into the answers to these questions.

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28