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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? ”).

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. The move had SEOs and digital marketers all over the blogosphere crying foul. In a nutshell, encrypted search renders the ability to track individual keywords impossible, effectively killing organic SEO.

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. and a Google bot! 1) Webmaster Tools. Yikes.

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Best Cool SEO Tools of 2011

Webbiquity

SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. The Importance of Technical SEO. Technical SEO is often something that's thought about when you first put your website together. Yikes.

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

For instance, on our very own blog, we pull in Google to help users search for articles. mean, why build your own search algorithm when you can simply use Google to help people find content? Facebook isn't incorporating Google's search function into Facebook search. The problem is, there wasn't, and still isn't, widespread 1) adoption, and 2) usage of Google+. Kind of.

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

Is Parallax to Blame for Poor SEO?

Hubspot

Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. (Go ahead and click -- I''ll wait.). This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility. How to Use Parallax Without Hurting SEO. SEO mobile marketing How Parallax Design Works.

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Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? What would they search for on Google, Bing, or Yelp that would bring them to your website?

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Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. Google Webmaster Tools. Make sure to do it in the same Google account.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. If you haven’t done this yet, you need to create your Google Places listing as soon as possible. Google Tags. Google AdWords. Google Gadgets.

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

The Marketer's Guide to Pinterest SEO

Hubspot

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. In other words, these links do not pass any SEO authority. But even those these links won't give you any extra oomph in terms of SEO, we still recommend optimizing for user experience and brand awareness. and more!

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Marketing Grader  from HubSpot can tell you.

Is Google Abusing Its Monopoly Power?

Hubspot

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches. Hence, we know that Google must have other motivations.”.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Features. Background.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. Blog SEO for the Modern Marketer: How to Optimize Your Posts. that we''ve covered these past several days. but what about Pinterest?

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. Blog SEO for the Modern Marketer: How to Optimize Your Posts. that we''ve covered these past several days. but what about Pinterest?

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. You can also download the complete 61-page guide, Learning SEO from the Experts , to learn more from them.

Six Ways to Search-Optimize a Blog

Webbiquity

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Sharing your content on social networking sites like Twitter and (most importantly) Google+ as well as social bookmarking sites creates links to your blog. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Clean code.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Then came the days of wanting to appear at the top of a Google search (either paid or organically). And you would be surprised what I hear. And the reason that this is so important is because ….

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Google + or Google - ?  20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave.  Dell is Engaged with Google+ Hangouts.

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5 Google+ Tricks to Dominate Google Search Results

Hubspot

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.

30 Resources to Learn the Art of Writing Google+ Posts

Writtent

Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! 1. The Art of Writing Great Google+ Posts. Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.

7 Ways Google Changed in 2013, and How it Should Affect Content Creation

Writtent

2013 was a pretty dramatic year for marketers when it came to SEO. To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates:  1. Google Authorship Shakeup. Turns out that  Google Authorship  is not really a given any longer. Google Tackles Questions. Panda 2.0

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

Google rich snippets. They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Have you noticed that when doing a Google search, certain listings just look sexier than others? Google Webmaster Tools has a nifty feature that lets you test your rich snippet.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

Hubspot

It''s been a busy week for companies like Google, Yahoo!, With new developments like Google''s latest Penguin algorithm update, Yahoo!''s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. The latest release of Google’s Penguin Update is now live. technology, which Google says is the next step in spam-fighting technology.

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. What do you think about the long delay for Google+ business profiles?

Free Holiday Ecard Templates, Marketing Benchmarking Data, and More in HubSpot Content This Week

Hubspot

If you want to learn the distinct language of the social networking site, you can check out our detailed post featuring 34 terms and definitions you should know. SEO Has HEART Now: Putting the Humans Back Into Search. With Google''s Hummingbird update changing the rules to the game, he notes, you''ll need to add heart to your content to be rewarded and reach your audience.

5 Ways Google+ Will Influence Search Results

Hubspot

Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Improving Google’s Intelligence - Google will be able to improve their results pages is through enhanced information on your social circle. Connect with HubSpot

The 14 Best Marketing Automation Tools

Webbiquity

Google Review Count: 93,900. Showcase reviews:  SnapApp. 2) HubSpot. Google Review Count:  85,400. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Pricing:  free.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. SEO Content Marketing Weekly CanonicalNow what?". The Search Engines Are Changing.

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Silly Google+ Page Mistakes to Avoid. 1.) Believe it or not, Google+. Google+ business pages also provide a field for your website URL.

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). No Strings Attached (via HubSpot ). Let''s get to it!

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week

Hubspot

Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot. You''ll be finished in no time. ;) Here we go!

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