Hubspot

MAY 4, 2017

You can drive viewers to your website by asking them to screenshot a URL, too. Consider a post on another text-based social media platform, like Facebook or Twitter, instead. The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

markempa

AUGUST 19, 2012

“When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

ClearVoice

MAY 10, 2021

In a perfect world of digital marketing, your customer might read an ad about your product or service on Facebook or Instagram, pay a visit to your website, and immediately hit the “click-to-purchase” button. In this case, the Facebook ad gave full credit for the first touchpoint. First interaction: Almost instant action.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

SnapApp

SEPTEMBER 12, 2011

Are you planning on sharing this blog post to Facebook or Twitter? Users share their own SnapApp quiz results on Facebook for the same reasons I share my blog posts on Facebook-- ownership and self-expression. As with other online ads, you want to create compelling ad creative that will generate high clickthrough rates. ?Each

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. Auto-publish update to all three networks.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Convince & Convert

JANUARY 2, 2014

I’ve found that each tweet gets approximately the same amount of clickthroughs. When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the post). Here’s an example of how we might do that on Facebook.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Outbrain

SEPTEMBER 1, 2022

As well as researching your audience, it’s important to research the network you are advertising on, such as Facebook Ads, Google Ads, or a native advertising platform like Outbrain. There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR). Try it here.

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

AUGUST 8, 2019

It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Facebook Ads. Facebook Ads blend in with other posts on the platform. Facebook allows you to target users based on interests, demographics, location, and behaviors. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Outbrain

AUGUST 19, 2019

For example, if you’re seeing a lot of traffic from Facebook, it could mean that you bid too high for your Facebook ads, that your organic Facebook posts were very effective, or that the influencers you’re paying are sending you too many irrelevant audience members. Image source: [link].

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

QuanticMind

MAY 11, 2018

Create custom affinity audiences using URLs, types of places and keyword phrases to define interest categories. Custom intent audiences — Create custom audience categories based on keywords, and URLs related to what your ideal audience is researching across the web. Building your social media audience. Step 4: Create your ads.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? If so, look at the clickthrough rate. While Facebook and Twitter will still remain the top social networks used by US companies in 2016, Instagram will see explosive growth. In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? If so, look at the clickthrough rate. While Facebook and Twitter will still remain the top social networks used by US companies in 2016, Instagram will see explosive growth. In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

MAY 2, 2013

Posts made to Facebook timelines on Saturdays and Sundays tend to get more Likes than posts made during the business week. Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. 5) Use Questions on Facebook. 10) Use Calls-to-Action on Facebook.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

Moz

OCTOBER 22, 2018

In multi-practitioner and multi-location scenarios, care must be taken that this link points to the right URL. Facebook Local Pages, local landing pages). Partly; owner can control the menu URL and content in some cases. These URLs can represent menus, ordering, booking, reservations, and product searches. Controllable?

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

Hubspot

SEPTEMBER 21, 2016

You can set up basic URL segments with audiences defined by specific pages they visited while on your website. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 3 ) Dig into your CRM. Showcase multiple products.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Optinmonster

AUGUST 18, 2022

Step 6: Set the URL. Make sure you have an SEO-friendly URL. The URL or web address of your page should be short and descriptive. Compare these 2 URLs: [link]. Shorter URLs won’t get cut off in search results. Keeping your URLs short also means search engine crawlers won’t need as much time to crawl your sitemap.

SEO 121

SEO Optimization Lead Scoring Lead Ranking 121

Hubspot

AUGUST 19, 2014

If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook. If you''re updating a blog post, use the same post URL, but change the publish date to the current day. Create a backlog of content to update, making note of how much work each piece of content would need.

Lead Ranking 28

Lead Ranking Lead Scoring Content Landing Pages 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. We’ve already talked about Facebook a bit. Here are a few tips to keep in mind.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are based on interests or URLs, and are prompted by factors such as brand, competitors, industry publications, interest points and potential search terms.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

KoMarketing Associates

JUNE 21, 2018

Focusing entirely on clickthrough rate without any thought to how the click performs later in the sales process. Test including your website URL in your headline. Test using phrases from ads you see on Facebook – both your competitor’s ads or ads for complementary services. Test Your Ad’s URL. Final Thoughts.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

Hubspot

JUNE 1, 2015

This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. 4) Plan your outreach strategy. 7) Finalize your promotion plan.

Traffic 28

Traffic Outreach Content Tips 28

Moz

MAY 6, 2019

Headlines between 12 and 14 words are liked most often on Facebook. Shorten your URL. The URL doesn’t have to match the title of the blog exactly. Instead, make it a best practice to shorten the URL without losing context to what the page is about. This way, Moz can update the content over time without updating the URL.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first.

Linkedin 28

Linkedin Twitter Facebook Social Media 28

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 21, 2018

That could mean through a Facebook friend, Twitter follower, or connection through another social network. Direct traffic consists of website visitors that come to your website by typing the URL into their browser, rather than coming from another website, a search engine, or social media. What Is Direct Traffic?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

NOVEMBER 20, 2014

If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. How to Set up a Retargeting Conversion Campaign on Facebook.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

SendX

SEPTEMBER 9, 2018

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. It takes the following things into account: Clickthrough Rate (CTR). Click on Website visits , enter your website URL and Continue. Be precise with this URL. Landing page quality.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

MARCH 14, 2014

2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool. How to Improve Your Email Clickthrough Rates. 5) Landing Page Conversion Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

DECEMBER 11, 2013

Bing''s Relationship With Facebook. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Strategic partnerships with Facebook and Yahoo, make the search engine an interesting force for some marketers. One important metric for growing your search traffic is your clickthrough rate (CTR).

SEO 28

SEO Lead Ranking Lead Scoring Correlation 28

Optinmonster

NOVEMBER 13, 2019

Instead, just enter the URL of a website and begin your research process. The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. Unlike other tools, you don’t need to enter a seed keyword to begin searching.

Keywords 77

Keywords Paid Content Traffic Research 77

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page's vanity URL. Use Facebook Insights. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Tips for Advertising on Facebook.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

SEPTEMBER 13, 2012

clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. Facebook: Capitalize. Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”). URL: All capitals. Plural: URLs. click through (v.):

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

APRIL 24, 2015

Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? If it's a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)?

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

APRIL 18, 2015

To find this file, type in your URL, and append the it with robots.txt, such as inbound.org/robots.txt. Facebook's algorithm has made "organic" traffic sourced from the site less of a guarantee. Derek Thompson at The Atlantic found that his most popular tweets had a clickthrough rate of just 1.7%. We're Not the Only Ones.

Paid Search Agency 28

Paid Search Agency Google Advertising Agencies Domain 28

Hubspot

MAY 26, 2014

With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 2) Claim your page’s custom, branded URL. Want to learn more?

SEO 28

SEO Google Tips Clickthrough 28