Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? In businеssеs, data is thе kеy factor in dеcision-making. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Driving Traffic : Outbrain helps in bringing traffic to your great content. High Clickthrough Rates : Outbrain clickthrough.

Tools 100

Tools Advertorials Planning Clickthrough 100

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Liveintent

APRIL 5, 2022

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. Also, it’s personal.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. Especially during times of crisis, as publishers try (and need) to drive higher revenue to maintain the livelihood of sustainable journalism. Facebook’s algorithm changed to favor user posts versus publishers’.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

Liveintent

JUNE 14, 2021

Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers. And that doesn’t just mean measuring open and clickthrough rates. Recommend relevant content in emails. ” Curate personalized, on-site experiences.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

ClearVoice

APRIL 2, 2021

In August 2019, Jun and Bustamante published a paper that showed AMP pages are significantly faster than their non-AMP equivalents. BMW saw between 3-4x faster load times with AMP and a 30 percent increase in clickthroughs to their national websites. This led to a 63 percent increase in clickthrough rates on their ads.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Our Experiment.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Aberdeen

MARCH 29, 2019

Whether you blame it on content shock or the fact that 91% of content gets zero traffic from search, there’s a growing “content marketing is dead” bandwagon. Content marketing still works — you just need to overcome the engagement challenge. Content Shock Isn’t the Problem — Engagement Is.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Liveintent

JUNE 1, 2021

So publishers and brands can use email to meet customers where they are today and where they’re ready to be tomorrow. “They can choose to subscribe to all of our brands, some of our brands, or even, within the brands, just the different types of communications or content experiences that they want.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

Anyword

MAY 16, 2022

You’ve been hard at work creating content that helps your audience solve their problems, so what’s the best way to boost your article’s performance? Here, we’ll look into what makes a strong CTA, where they should live in your content, and of course, the best ones to use based on your content type. But which CTA works best?

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. Once someone opens an email, they’re one-on-one with that content — not lost in an infinite scroll of posts from family, friends, bosses, coworkers, and your own competitors. Create and distribute custom content. The result?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

LeadsRX

MARCH 9, 2022

Optimize conversion paths across marketing programs and content with customer journey analytics. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Automatic Content Recognition (ACR). Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. Your video’s title is one of the most critical elements of your video’s metadata—or the information used to identify what’s included in a piece of content.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

MAY 28, 2015

If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. Quality content?

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Convince & Convert

MARCH 21, 2016

Then we go out to you, tell you what we’ve learned about the nonprofit, and give you a chance to win a package for MarketingSherpa Summit (produced by MarketingExperiments sister publishing brand). Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Sprout Social

MAY 24, 2022

Sponsored content. Owned media is the content that you create and distribute on channels you control. Owned media is essentially free to publish. Email : Open rate, clickthrough rate, bounce rate. Paid media examples. Print, radio and TV ads. Paid search. Display advertising. Paid social. What is owned media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Anyword

MARCH 4, 2022

Know your goals before publishing. Test a few different keywords and see which ones work best for your content. If you can write something that speaks directly to that intent, you’re likely going to see higher clickthrough rates than if you don’t pay attention or aren’t even aware of what that customer is trying to accomplish.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Rev

SEPTEMBER 2, 2019

However, there would be a few setbacks for Google as other networks began to emerge at the same time coupled with the fact that AdSense began getting a bad rep because it cultivated trashy spam content that seemed extremely illegitimate. The average clickthrough rate across all formats and placements is 0.06%. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

6sense

JANUARY 3, 2022

And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. Not long ago, we published a beginner’s course on ABM personalization. Highly curated and personalized content experiences at our website’s content hub, and then ….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Make sure you use these keywords in the titles and topics of your content and blog posts. Relevant, Quality Content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Form submission Clickthrough Social media share. Media/Publishing. Customer Support. Review Website. Javascript Triggered.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

RebelMouse

APRIL 11, 2019

In Google's words: "Discover shows users a mix of content based on their interactions with Google products or content that they choose to follow directly. And we're not limited to what's published today — if we think that a user would find earlier content interesting, then Discover will show it."

Google 40

Google Optimization Clickthrough High Quality Lead 40

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read? Is it interesting?

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

RebelMouse

APRIL 11, 2019

In Google's words: Discover shows users a mix of content based on their interactions with Google products or content that they choose to follow directly. And we're not limited to what's published today — if we think that a user would find earlier content interesting, then Discover will show it. Our customers are seeing a.

Google 40

Google Optimization Clickthrough High Quality Lead 40

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Outbrain

APRIL 7, 2020

Many content-dominated sites with arbitrage-based revenue models, especially those who rely solely on programmatic revenue, often get a bad rap for seemingly sacrificing the user experience for a quick and easy profit. When promoting content on Outbrain’s network, we’ve found this Goldie Locks headline length to be 50-69 characters.

ROAS 26

ROAS Clickthrough Click Rate Lock-In 26

Outbrain

MARCH 19, 2020

We know how we typically consume content — when we have time for it. Coronavirus-related content spiked by over 18% in the U.S. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Content Square: Media site visits spiked by up to 16.8% Media Overload. Consider testing either (or both!).

Trends 57

Trends Effectiveness Verticals Media 57

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Bannerflow

NOVEMBER 7, 2019

A system through which advertisers, publishers, and networks buy and sell ad inventory. A company that serves as a broker between publishers and advertisers. The system responsible for serving ad creatives to publishers and deciding which ad to serve. Ad servers may also track data on clicks, and other data, for publishers.

Display 40

Display Advertising Agencies Advertisements Advertising 40