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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Privacy compliance and data ownership.

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Custom funnel report builder supports optional/skip stages and more objects (beta) Create more accurate conversion rates by skipping “optional” middle lifecycle stages and reporting on company lifecycle stages (such as in ABM) by using the new options and additional objects included in the new custom funnel report builder.

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How to Setup Google Ads Enhanced Conversions

Directive Agency

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. What Is Google Ads’ “Enhanced Conversions”?

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

SSL certificates, secure payment gateways, and privacy policies aren’t just technical jargon; they’re assurances to your users that you take their safety seriously. A great UX means lower bounce rates and higher engagement, which are big green flags for search engines. Are they clicking where you want them to?

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ). That answer is yes!

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large.