Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Litmus

JULY 28, 2021

Most email clients will pull preview text from the first lines of copy in your email, but there are a few that will pull it from an image ALT text, or in rare cases, from code such as <a> tags. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. What does your preview text look like?

Click Rate 121

Click Rate Privacy Protection Paid Search Agency Open Rate 121

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

DECEMBER 15, 2023

Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. Feel free to copy our free email campaign planning template !

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Convert

MARCH 21, 2023

Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Click Heatmap (Click Map) Click maps show you where the clicks are happening on your pages.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

SEPTEMBER 17, 2020

While some publications and review sites give it outstanding reviews, there are quite a few that flat out do not recommend it, or they give it very low ratings. HostGator's pricing appears to be very low at the outset, but anyone who’s not looking to make a long-term commitment won’t be able to benefit from the advertised rates.

Best Practices 105

Best Practices CMS Development Work Management Marketing Management 105

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Litmus

DECEMBER 20, 2023

click-through rate (CTR) , higher than our average for regular emails like Litmus Weekly 38.5% average open rate (on par with our usual email campaigns) 26.9% Then click the “+New Template”. Once you have everything set up the way you want it to be, click save and navigate back to your campaigns section.

Rules 85

Rules Template Display Tagging 85

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52