Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Bump Up Conversions Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Vidyard

MARCH 13, 2018

Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Liveintent

APRIL 18, 2018

A report from Monetate shows returning customers have higher add-to-cart and conversion rates and lower bounce rates. In fact, Forrester cites that 30% of transactions by repeat shoppers started with a click on an email from the retailer. So, how do you harness the power of repeat customers? Cart abandonment emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Only B2B

AUGUST 21, 2023

Validating email addresses and contact details helps in reducing bounce rates and ensuring successful communication. Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. Overcoming Challenges in Automated List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

MARCH 13, 2018

Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Content Marketing Institute

MARCH 23, 2018

Click To Tweet. Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . cfrascl Click To Tweet. Over 80% of text messages from marketers get opened, says @SHIFTComm.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). Email marketers closely track the number of people that click links placed in messages. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Worldometers) 21% of search engine users click on more than one result. Google) Over 25% of users click on the first Google search result. of all clicks. (Up Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Did your customer just purchase a software solution by clicking through a sponsored post on Twitter? Staying nimble on timing is key here.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. You might measure the effectiveness of an awareness campaign by impressions, eyeballs, recall, and maybe even open rate. But a lead generation campaign is measured by efficiency to drive sales conversions.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Hubspot

JULY 15, 2020

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. The resounding answer? Go digital.

Demand Generation 92

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 92

Vidyard

MARCH 17, 2015

And adding “video” to the subject line alone can increase open rates by 13%. But since most email clients won’t play a video directly in the email, add the thumbnail and play button to encourage prospects to click through and watch! So add ‘er in there! Press play and see the gate. Learn more!

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Hubspot

MAY 16, 2017

With that staggering number in mind, it's not surprising that people are unsubscribing from emails at higher rates. It includes internal data (collected from engagement with your owned digital properties, such as website clicks, email opens, downloaded offers, etc.) This is a great start, but it's not enough.

Intent Data 71

Intent Data Intent Lead Ranking Campaigns 71

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Monitor your subscription (and unsubscription) rates. With global unsubscribe rates averaging at a seemingly negligible.127

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

SEPTEMBER 15, 2011

Open and Click-Through Rates. Click-through rates for standard emails tend to be are around 5%. When you place that email strategically in a lead nurturing campaign, however, open rates tend to jump. All of these can be indicators of a lead's readiness and seriousness to buy.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Porch Group Media

AUGUST 3, 2021

Personalized email messages improve click-through rates by 14% and conversions by 10%. Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. Source: Forrester). LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. About 67% of clicks are directed to the first 5 results shown in search engines. More than half of Google searches (50.33%) now end without a click on a result. Marketingsherpa ). Optinmonster).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). It helps you attract more targeted traffic to your webpage through advertising, by giving you real-time SEO suggestions and designing CTAs your visitors can’t help but click.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Are your click-through rates being impacted by your audiences’ reading environments? How do your campaigns compare to each other, not only in terms of opens and clicks, but also when it comes to engagement?

Eloqua 77

Eloqua Privacy Protection Aggregators Click Rate 77

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? In one of Leanplum’s reports, we found that behaviorally triggered push notifications are opened 9x more often than generic blasts. If you’re announcing a storewide sale, you can instruct users to “Click for discounts on [category]!”,

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? PR measurement. PR measurement.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Martech Advisor

FEBRUARY 5, 2020

Last year, Forrester released its cloud-based platform for real-time feedback collection across digital and physical channels, called FeedBackNow 2.0. For example, do your email campaigns have a great open rate, but poor click-through? First, identify opportunities for messaging and marketing copy improvement.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. Quick facts about email content to help make your business case: The average open rate for emails from all industries is roughly 21 percent. Forrester ). Certain sectors fare better than others.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Sharpspring

JULY 7, 2017

yourcompany.com”), and they use key performance metrics – hard bounces, soft bounces, engagement rates, spam complaints, and more – from your past email sends to determine whether your next email will land in the inbox or the junk box. Engagement is measured by factors such as open rates, click-through rates and visits to your website.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44