Only B2B

JULY 5, 2023

Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Average order value. Cost per action. Channel performance.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

SmarkLabs

JUNE 12, 2023

A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Bounce Rate : Bounce rate measures the percentage of visitors who leave your site after viewing only one page. Moreover, nurtured leads make 47% larger purchases than non-nurtured leads.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. Trigger-based email campaigns can be responsible for 20% or more of email marketing revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Instead of looking at vanity metrics like impressions, open rates, site visits, and downloads, focus on data points that help drive improvements over time. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Liveintent

DECEMBER 26, 2019

According to Forrester, 89% of marketers say the email address is their most important piece of data – allowing them to reach customers and track behaviors across devices and platforms. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%. Politicians would likely say the same.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

NOVEMBER 30, 2018

According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. See why Financial Services needs to adopt video in the latest report from Forrester Personal bankers who send short videos featuring a prospect’s name make a human connection that apps can’t match.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Liveintent

APRIL 18, 2018

In fact, Forrester cites that 30% of transactions by repeat shoppers started with a click on an email from the retailer. Don’t take the lack of follow-through personally – most people just often need an extra nudge to re-engage. Cart abandonment emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Learn From the Pros Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

SnapApp

OCTOBER 12, 2018

In fact, Forrester reports that marketers see a 20% increase in sales opportunities from nurtured vs non-nurtured leads, and companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. In fact, by segmenting your contacts by behavior like this you can improve your email open rates by over 15%.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Marketing automation platforms can work wonders for open rates and engagement by sending customers content at the specific times they are most likely to be receptive.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Cintell

MARCH 10, 2016

Using Personas increases email open rate 2-5 times (Forrester). Email Click-through-Rate increased by 10% (MarTechBlog). Demand Generation: Companies who exceed lead and revenue goals were 2.4X as likely to use personas for demand generation than those who missed lead and revenue goals. DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Madison Logic

SEPTEMBER 21, 2023

While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application. Keep a vigilant eye on engagement metrics, including impressions, open rates, site visits, and downloads. Don’t limit your focus to just acquiring new accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Only B2B

AUGUST 21, 2023

Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. Metrics such as open rates, click-through rates, and conversion rates offer insights into the effectiveness of communication strategies.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. You might measure the effectiveness of an awareness campaign by impressions, eyeballs, recall, and maybe even open rate. They should also calculate the cost of engagement and sale and the return on cost.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

The Mx Group

AUGUST 8, 2018

Email open rates are five times higher for companies using personas (Forrester). After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

DemandBase

JULY 16, 2020

Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). These are the ways social media is different. But in other ways, it’s largely the same. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119

Hubspot

JULY 15, 2020

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! Next, start to look in your CRM for sales stages that could be reworked like closed-lost opportunities, past demo requests, meeting no shows, etc. The resounding answer? Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Vidyard

MARCH 17, 2015

Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. And adding “video” to the subject line alone can increase open rates by 13%. Here are 9 examples of the strategic use of video for demand gen. So add ‘er in there! Press play and see the gate. Learn more!

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Content Marketing Institute

MARCH 23, 2018

Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . Over 80% of text messages from marketers get opened, says @SHIFTComm. Drive deeper relationships. research Click To Tweet.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Including a video in your emails can increase open rates by 19 percent. 73 percent of B2B companies report a positive ROI on video marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Once you feel like you are getting good results in terms of email open rates and click-through rates, you can expand these initial campaigns and move on to other keywords where you already have content to promote.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Including a video in your emails can increase open rates by 19 percent. 73 percent of B2B companies report a positive ROI on video marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Content Standard

NOVEMBER 19, 2015

Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. “Like many other things in my life, I sort of found myself in the middle of doing them before I really understood how I got there,” Paltrow told Fast Company this year.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. “Like many other things in my life, I sort of found myself in the middle of doing them before I really understood how I got there,” Paltrow told Fast Company this year.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Online Marketing Institute

JULY 31, 2009

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40