Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Keep a vigilant eye on engagement metrics, including impressions, open rates, site visits, and downloads.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

DECEMBER 5, 2012

After all, no one will click a moldy-looking email. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Start with the open rate of each email in the workflow. Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. source: [link]. Email marketing is hard. And your audience wants to hear from a person, not a company.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28