Click Rate Forrester Open Rate Stats 
Marketing Insider Group
FEBRUARY 5, 2024
Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. of all clicks. (Up seconds over the past two decades.
Cintell
MARCH 10, 2016
New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester).
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Content Standard
AUGUST 26, 2016
If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Monitor your subscription (and unsubscription) rates. With global unsubscribe rates averaging at a seemingly negligible.127 ” Are you among them?
Hubspot
DECEMBER 14, 2012
1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Email Performance Trends.
Marketing Insider Group
SEPTEMBER 14, 2020
Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.
Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).
Sword and the Script | B2B
DECEMBER 28, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? PR measurement. PR measurement.
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