Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. In the forthcoming discourse, we shall delve into the essential B2B email marketing metrics & KPIs that hold sway for B2B marketers. Take a moment to understand the metrics available to you for these campaigns.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? It’s hard to bucket the average engagement rate of social media as a whole. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Let’s dive in and optimize your email strategy! Use personalization Make the CTA feel special by changing it for each person.

Urgency Marketing 101

Urgency Marketing Click Rate Email Marketing Act-On 101

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 174

Social Networks Business Work Management Social Media 174

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: Campaign Monitor 2. Bad bounce rates can land your domain on an email blacklist.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. The best part?

Email Marketing 69

Email Marketing Social Marketing Privacy Protection Banners 69

Only B2B

OCTOBER 18, 2023

Thumbnails with engaging visuals can significantly improve click-through rates, increasing your video’s exposure. In fact, videos with custom thumbnails receive a 30% higher click-through rate than those without. Incorporating video content into email campaigns is another effective way to engage your audience.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

SendX

MARCH 18, 2021

Purchased email addresses have a low deliverability rate compared to their organically sourced counterparts. Unsolicited emails are also less likely to be opened. Here are other tips you should consider when running an email campaign: Always include a nice hook in your email. Set a realistic budget.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #2: Subject lines and open rates. How many emails are sitting unopened in your inbox right now? Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Proven Ways to Grow Your B2B Email List: Implement email opt-in forms strategically: Place opt-in forms on high-traffic pages, in blog posts, and at the end of valuable content to maximize conversion rates.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table. Click here to download!

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Connect with him on Twitter and LinkedIn. without any personalization.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Only B2B

OCTOBER 26, 2023

Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Using Email Marketing: The Art of Personalized Engagement Email marketing retains its position as a robust force in the B2B arena.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. Your list must be organically grown and comprise of subscribers who have opted-in for your emails.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

MAY 24, 2024

Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law. If you have one that’s not on my list, follow me on Twitter/X and tweet it to me. Sentence : 100% open rate for life. They are directional.

RFP 121

RFP Deliverability Blast Campaigns Budget Programs 121

Litmus

MARCH 2, 2023

The concept of the UTM is simple: It’s a snippet of text added to the end of a URL that helps you keep track of who’s clicking what links, and how people are arriving at certain pages on your site. In GA4, UTM campaign data lives in all three Acquisition reports. Goodbye, bounce rate! Sneaky, Google.) Where can you see it?

Analytics 83

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 83

Webbiquity

AUGUST 1, 2019

It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. The tool can help with automating email campaigns and setting important reminders. Connect with him on Facebook and Twitter. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 207

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 207

Zoominfo

JANUARY 31, 2023

Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. One asking to stop sending emails. Any responses from yesterday’s outreach? You respond to them.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ClickZ

MAY 25, 2023

The foundation of this mountain of knowledge is the ultimate goal of every email you send. To persuade the subscriber to click from the email through your website. That’s why you can’t just pull copy from your website and plop it into an email. What would motivate them to click?

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. Lack of CTAs .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Adobe Experience Cloud Blog

APRIL 11, 2017

Rather than sending out an email once a week, we send out behavior-driven emails as soon as our prospects take relevant actions (i.e. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Optinmonster

SEPTEMBER 8, 2022

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email. Email Marketing ROI Statistics.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

DotDigital

AUGUST 29, 2021

As the number of marketing channels expands, it’s easy for brands to focus on new strategies and let their email marketing languish on the sidelines. After all, we’ve been doing it for so long, email campaigns basically run themselves at this point, right? Email’s reach is universal. Email’s ROI is unbeatable.

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

Optinmonster

AUGUST 1, 2022

Doing this can improve your conversion rates. Finally, email courses are low risk. You likely already have an email service provider, so you don’t have to sign up and pay for a full course platform. Written email content is much easier to produce than a full video course, webinar, or fillable workbook.

Course 84

Course Sales Qualified Leads Generation Leads 84

The Lead Agency

APRIL 13, 2023

Mailchimp, an email marketing platform we often use, successfully utilises targeted email campaigns to engage prospects based on their unique interests and behaviours, resulting in higher open and click-through rates. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Aren’t sure where to start when it comes to email marketing?

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Sharpspring

DECEMBER 20, 2021

91% of agencies agree, integrating email data with other data sources should be a top priority when it comes to improving email campaign performance. We were also curious how agencies were using dynamic content in their campaigns. We asked how often they were using it and where in campaigns it was used most often.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Scoop.it

SEPTEMBER 7, 2021

Even though email has been around for decades, people still underestimate its power to promote a brand. The key is using it in combination with social media marketing channels, such as Facebook and Twitter. It can help you expose your email subscription and drive the target audience towards it.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Webbiquity

OCTOBER 29, 2019

But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. .” But the magic of automation is what happens next. Market reach.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

seo.co

OCTOBER 6, 2021

Early in this guide, I mentioned the importance of doing your market research before even beginning a campaign—now, you’ll need to call upon that research to help you figure out what types of platforms you’re going to use. Getting the click. This will help you secure more clicks from the people you need most on your site.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Optinmonster

JULY 28, 2022

Link clicks. Here’s how to calculate your website conversion rate. Finally, you need to track the revenue generated from each of your marketing campaigns. So even if you have a lot of traffic and a high conversion rate from visitor to subscriber, none of that matters if those conversions aren’t ultimately generating any revenue.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

TrustRadius Marketing

OCTOBER 27, 2022

Customer journey analytics lets you track metrics like bounce rate and click-through rate. Compare conversion rates on your different channels to figure out the best way to use your marketing budget. This simplifies the creation of personalized messages within your email and in-app campaigns.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96