Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. clickthrough rate.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

DECEMBER 2, 2014

And it''ll improve search visibility and clickthrough rates …”. Feel like sharing this new ebook with your Twitter followers? Use the click-to-tweet link below!). Use the click-to-tweet link below!). Click to Tweet : Separate SEO fact from SEO fiction with @HubSpot''s new free guide!

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

OCTOBER 17, 2013

Maybe you run a Twitter campaign to get people to sign up. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. Wait, wait, wait.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Facebook, Twitter, and LinkedIn all have good solutions for this.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

MAY 2, 2013

20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account. 18) Write Longer Tweets for More Clicks. Tweet This. Tweet This. Tweet This.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

Hubspot

SEPTEMBER 21, 2015

In other words, people weren't reading my post, or even clicking into it. After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 3) Impressions and Clicks for Display Ads.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

JUNE 2, 2014

Will they actually click on it? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Even though open rates shouldn''t be the only metric you base your success on , it''s still important to optimize for opens -- after all, people need to open your email to be able to click on it.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Increase repeat visitor rates and engagement. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Conversion Rate vs. Ad Impressions.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 13, 2014

To download the full guide, click here. According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.".

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental. Source: Twitter ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Separate retweets/reposts, replies/comments, and clicks.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading. If you''re trying to fix your visitor-to-lead conversion rate, I''d recommend trying some landing page, email, or call-to-action A/B test.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JULY 26, 2011

Relevant content sent at the right time is key to getting that click and conversion. Tease the content before you send via (for example) Twitter and run excerpts via places such as Facebook, just to name two. Download the free eBook to increase your email clickthrough rates, opt-ins and conversions. E – Engaging.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Or that Instagram is only five years old? The solution?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. And the most important element of optimizing landing pages is conversion rate optimization. How’s that for user intent?

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

NOVEMBER 1, 2013

The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad. There are lots of other ad extensions too -- image extensions, location extensions, click-to-call extensions for mobile ads, and so on.

Adwords 28

Adwords Google Ads CPC 28

Hubspot

JANUARY 29, 2015

They see them, click back to your website, and then (hopefully) convert. Pixel-based retargeting is also available on Facebook and Twitter. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

DECEMBER 12, 2013

Just look at this response from Simon Penson on Twitter when I asked whether executive buy-in was the biggest challenge for content marketers: @searchbrat the problem now is keeping them tied down long enough to prove inevitable value.judge by old timeframes. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

AUGUST 28, 2013

That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.). Remember that according to Google, it’s a superficial change in reporting and does not reflect any behind-the-scenes changes in how your ad rank and cost per click are calculated. intermediate PPC'

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). You can click links to older pieces of content related to your keyword or phrase to see the backlinks for that piece of content. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

AUGUST 19, 2013

And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. When I look at this name, I know exactly who I am targeting, without having to click into this campaign. First, decide where you want people to be directed after clicking on your ad.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Why Use a Social Media Report?

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

DECEMBER 7, 2012

That's why I decided to see just how much internal linking actually prompts people to click on links within our blog posts. I did this for a handful of blog posts, and here's what I found readers clicked on (and didn't click on all that much) in a few different, and very common, blogging scenarios! Turns out, sometimes it does.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. What's the rate of growth? What's your fan/follower churn rate? Social media continues to rain data onto the market. Reach Growth - How large is your social reach ?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Promoting Exclusive Deals on Twitter. Driving Quick Results.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Cost per click can vary between $0.25 to over $20 on networks like Facebook, Twitter, and LinkedIn. Marketers who choose to use social networks for native advertising should experiment. Native Newsletters.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28