Hinge Marketing

FEBRUARY 8, 2017

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. They really represented a broad spectrum of industries or sub-verticals within professional services: AEC, tech, healthcare, management consulting, and the like.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Smashmouth Marketing

MARCH 19, 2009

In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? From the outset, it seems as if the financial vertical is a bad investment.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? From the outset, it seems as if the financial vertical is a bad investment.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

SWZD

NOVEMBER 29, 2017

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS. The inaccuracy this breeds makes targeting by industry a dangerous strategy.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Martech Advisor

DECEMBER 26, 2019

One of the reasons that digital advertising remains a fascinating industry to watch is its continued rapid pace of growth and change, particularly within dynamic spaces like mobile. For example, Hurricane Dorian was first identified on August 23 and then classified as a hurricane on August 28th, becoming a Category 5 hurricane on September 1.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Computer Market Research

MAY 6, 2014

billion industry. Cloud computing has created a gap between channel partners whom we tend to classify as “innovators” and “laggers.” Due to its real-time nature and auction-based pricing model, vendors have traditionally strayed away from such fluctuating advertising expenditures.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Convert

OCTOBER 18, 2022

Courses lay the foundation but our industry is protean. Deborah O’Malley created GuessTheTest to share the specifics of results from A/B tests conducted across verticals and industries. If you’re in the ecommerce or DTC industry, this one is specifically for you. This is the weekly newsletter that goes with it.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Computer Market Research

MAY 6, 2014

billion industry. Cloud computing has created a gap between channel partners whom we tend to classify as “innovators” and “laggers.” Due to its real-time nature and auction-based pricing model, vendors have traditionally strayed away from such fluctuating advertising expenditures.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Valasys

SEPTEMBER 30, 2019

The machine monitors more than 100,000 talks on BrightTALK in real-time & identifies the most popular & trending topics across diverse verticals in the industry including major departments such as sales, marketing, IT & HR.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Smarte

AUGUST 14, 2018

Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Contently

JULY 12, 2016

Alternatively, asking for too little brings its own concerns; a lack of information makes it difficult to classify leads and market to them after the first download. Industry: Does your business operate in multiple verticals? Ask leads to identify their industry so the leads go to the right salespeople.

Lead Gen 60

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Engagio

MARCH 4, 2017

industry, employee count, annual revenue, location) that are indicative of their fit for your product, propensity to buy, or desirability as a target. We created a Industry x Account Size grid to visualize and define our account segments, but you can conceptually segment however you want. Start segmenting! Personalization is key.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

The Effective Marketer

MARCH 22, 2012

Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Content Standard

APRIL 3, 2017

Research firm L2 surveyed 427 brands across nine industry verticles and found that 64 percent set up a presence on Snapchat last year. The other two-thirds were classified as active if they posted at least once per month, according to Digiday , suggesting that many are still failing to post frequently enough.

Video Marketing 42

Video Marketing Marketing Analytics Tools Peer-to-peer Storytelling 42

LeadSquared

JULY 9, 2013

Update : We’re creating industry-specific lead generation posts as a part of our new series! Buyers can find one of the best B2b selling and buying leads of Made in India products and it provides complete business solution for business trade leads, travel , manpower etc through its various services and verticals.

Paid Content 52

Paid Content Lead Generation Marketing Websites Classified Ads 52

Hubspot

MAY 15, 2015

They ask for a minimum of segmentation info (industry, country, job title). This publisher is focused on multiple industrial market niches. The form is nice and clean, easy to fill out, and asks the bare minimum to help classify you for future contacts. Industrial Waterworld (Clean Technology). Advantage Business Media.

Landing Pages 28

Landing Pages B2B Newsletter Mobile Marketing 28

Hubspot

APRIL 2, 2012

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. A portion of the report sought to understand the makeup of the industry from an agency-size perspective. A portion of the report sought to understand the makeup of the industry from an agency-size perspective.

Work Management 28

Work Management Marketing Management Advertising Agencies Paid Search Agency 28

Single Grain

OCTOBER 23, 2023

What I’ve been successful in is building up accounts in the vertical that I’m interested in. So, for example, SkinnyMe Tea, we have that Instagram page, but then we also have 10 others around the health niche, like detox tips, detox water, be-fit foods, be-fit smoothies, there’s just so many different vertical accounts for us.

Social Media 98

Social Media Media eCommerce Verticals 98

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

MAY 24, 2009

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

accelerate agency

MARCH 7, 2024

Image source UPDATE: Day Two of the March Core Update Two days ago, Google announced two significant algorithm updates in a single day and while the update is still rolling out, we are already seeing wide scale impact within the SEO industry.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Single Grain

JANUARY 11, 2024

An “ emerging market ” is an economics term to describe a country that has some characteristics of a developed market but does not yet meet all the standards to be classified as such. Being one of the first brands in your industry to penetrate an emerging market can offer unparalleled advantages.

SME 52

SME Marketing & Strategy Paid Search Agency Small Business Marketing 52

Hubspot

DECEMBER 23, 2020

Common firmographic data examples include: Industry type — From manufacturing or logistics organizations to financial, professional or legal service firms, industry type is a key vector for segmentation. Many companies occupy more than one industry vertical and can also occupy multiple firmographic segments. Worth noting?

Demographics 97

Demographics Segmentation Cold Calling B2B Sales 97

WebMarketCentral

JUNE 30, 2009

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

B2B Marketing Directions

MARCH 27, 2022

The Two "Flavors" of B2B Marketplaces Online B2B marketplaces are classified as horizontal or vertical. In contrast, vertical B2B marketplaces are designed for buyers working in specific industry verticals, and they offer products or services that are primarily used in those industries.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Martech

NOVEMBER 15, 2021

The company targets enterprise marketers across verticals. The company primarily targets enterprise clients across all major industries, including automotive, financial services, telecommunications, entertainment, retail, restaurants, travel, hospitality and consumer goods. Founded in 2013, the company has 90 employees.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Martech

JULY 9, 2021

They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links, rich results and ads. MUM, Google’s latest milestone in language understanding.

Lead Ranking 115

Lead Ranking Classified Ads Training Search Marketing 115

Moz

AUGUST 11, 2019

The categories derived by Google’s classifier can have multiple tiers based on the keywords in the article titles, giving us four ways to show the results within each category: The main topic area (containing all relevant subcategories), just the first subcategory, just the second subcategory, and just the third subcategory.

Press 54

Press Studies Lead Scoring Lead Ranking 54

KoMarketing Associates

JUNE 20, 2017

This is not to say that everything your competitors are doing is right, but it will provide a solid foundation and help set the industry standard. The events taking place within an industry or target market will also help guide your B2B content strategy. Vertical / industry (if applicable). Industry-related publications.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Hubspot

AUGUST 21, 2023

For example, we noticed high clicks in certain industries, so we began targeting and using our ad budget to focus on that handful of industries on LinkedIn. You can mix and match these strategies based on industry or customer size (i.e., Test different options to see who is more likely to click or convert.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Martech Advisor

MARCH 5, 2020

According to the 2019 House of Marketing report , 48% of marketers are using at least 1 application of marketing automation, and a 2019 Markets and Markets study projects this industry from $3.3 Here are 5 marketing automation best practices with examples that you can follow for best results (with the main focus on B2B industry): 1.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

PathFactory

SEPTEMBER 24, 2021

Content intelligence can even classify assets by sentiment or tone of voice. This consists of engagement data — including exact view time, return rate, bounce rate, form submission rate, and viewing order of multiple assets — which can be measured and analyzed on an individual, account, and industry level. Visitor data.

Marketing AI 52

Marketing AI Content B2B Thought Leadership Lead Ranking 52

Inbox Insight

DECEMBER 18, 2018

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). This is how publishers collect information on visitors to sell advertising. Cost Per Action (CPA) – CPA can be referenced in a few different ways.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Buffer

JANUARY 10, 2019

In an attempt to make this study as relevant as we could to a variety of brands and industries, we decided not to simply cover the top 10 Facebook posts from 2018. You wouldn’t normally classify your local police department as having one of the best Facebook Pages and content of 2018, but the Norfolk Police aren’t your typical department.

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112

Outreach

MARCH 25, 2019

Depending on the industry, vertical, ideal customer profile, and other factors, different organizations have different sales cycles. Once a prospect has been classified as a Sales Accepted Lead, the sales pipeline often takes the spotlight as the new conduit. What are the sales pipeline stages? .

Sales Management 65

Sales Management Top of Funnel Work Management Marketing Management 65

Single Grain

MARCH 23, 2020

Take a look at the top-ranking results, try to classify search intent and then start creating your content piece. Even though the process of content creation, which comes after you’ve chosen a keyword, is a pretty complex and multi-dimensional one, you should always start by taking a look at the SERPs. Click To Tweet.

Keywords 124

Keywords Paid Content Google API 124

Moz

JULY 17, 2019

More than one Fraggle can rank for a page, and the format can vary from a text-link with a "Jump to" label, an unlabeled text link, a site-link carousel, a site-link carousel with pictures, or occasionally horizontal or vertical expansion boxes for the different items on a page.

SERP 50

SERP API Mobile Advertising Verticals 50