SmartBrief - Marketing

FEBRUARY 20, 2024

Personalization and mobile content marketing strategies In the mobile-centric world, tailoring content marketing strategies to individual user preferences and behaviors stands as a key method for engaging contemporary audiences.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Sharpspring

AUGUST 24, 2022

Are you struggling to come up with new content ideas? Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Keeping your content topics organized.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. Long-Tail Keywords.

Keywords 118

Keywords Intent Buy SEO 118

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. Content created in partnership with Semrush.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV.

Paid Search Agency 112

Paid Search Agency Classified Ads Video Marketing Ads 112

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

BenchmarkONE

NOVEMBER 24, 2022

Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . When the Helpful Content update first rolled out, it had content marketers running for cover. Defining Your Target Audience.

Google 76

Google SERP Classified Ads Content 76

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Below is a guide on how to make video content work for you. Target the Right Keywords.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Sprout Social

AUGUST 15, 2023

Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”. and immediately identify keywords for data analysis to reveal brand health or customer experience insights. The more robust a tool’s NER, the more precise the results.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

DAGMAR Marketing

SEPTEMBER 15, 2023

image from: [link] During the late 90s, search engines had to rely on webmasters to accurately portray their websites through good and relevant content, an accurate URL structure, and inbound and external links (this is where the sub-industry of link building started), which set the groundwork for SEO’s formative years.

Work Management 52

Work Management Marketing Management SEO Paid Search Agency 52

Sprout Social

SEPTEMBER 11, 2023

The most common application of NLG is machine-generated text for content creation. Text classification: Text is classified into various categories using statistical models. Semantic search Semantic search enables a computer to contextually interpret the intention of the user without depending on keywords.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. A major challenge for users of intent data is that the algorithms used to classify and attribute intent for any given topic are typically considered a ‘black box.’ Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 125

Social Media Personalization Media Work Management 125

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). My team built a first-of-its-kind Watson-powered keyword research tool. Suppose you want to serve content to your audience based on their interests, as Netflix does.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The problem? Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Hubspot

JULY 26, 2018

So I decided to transform this expertise into actionable pieces of advice to the SEO and content marketing community. Classifying Intents by Likelihood. You like to produce content that is original and of high quality -- after all, your blog is known for providing interesting and in-depth information on travel topics.

Intent 50

Intent Google SERP Marketing & Strategy 50

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? The content must be relevant, new and, of course, SEO “friendly.” The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current. You need to make your keywords obvious.

SEO 100

SEO Marketing Websites Business Content 100

KoMarketing Associates

JUNE 29, 2017

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. Google has said that the three top factors are links, content, and RankBrain. SEMRush 2017 Ranking Factors Study. Basically, E.A.T. Experience.

SEO 0

SEO Guidelines PR Studies 0

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Content Marketing Institute

JANUARY 9, 2019

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. HANDPICKED RELATED CONTENT: Why Marketers Need to Think Like Data Scientists (And How to Do It). Text mining: Reveal topics, keywords, and hidden problems.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Only B2B

SEPTEMBER 28, 2021

Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. Intent data can be classified into two categories: Source Of Intent Data. Learn more about our B2B intent data analytic techniques by going through the blogs and content we have on our website. .

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

DAGMAR Marketing

OCTOBER 25, 2023

This update was released with the intention to: Reward high-quality online content Reduce the amount of low-quality, spammy search results Enhance the overall user experience As Google’s third core algorithm update, it is safe to say that they aren’t a new concept. Analyze existing content and update (with E-E-A-T in mind).

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52

Only B2B

SEPTEMBER 28, 2021

Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. Intent data can be classified into two categories: Source Of Intent Data. Learn more about our B2B intent data analytic techniques by going through the blogs and content we have on our website. .

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. This makes it easy for our readers to share our content on these sites.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. H2 — These are subheaders that classify the main ideas of your paragraphs and separate sections. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. Header Tags and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

chiefmartech

DECEMBER 6, 2022

It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings. The groups of Content & Experience and Social & Relationships categories have consistently had the most new startups. The smaller the martech vendor, the higher their ratings (on average).

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

EveryoneSocial

APRIL 25, 2023

And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward. The LinkedIn algorithm is a set of rules and signals that controls what content is seen by users on the professional networking site. What is the LinkedIn Algorithm?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

nDash

APRIL 8, 2020

Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. Doing so will not only vastly improve your content’s quality, but it can also boost organic traffic and enhance your SEO efforts. What is Search Intent?

Intent 52

Intent SERP Classified Ads Keywords 52

Brightedge

JUNE 28, 2022

Google defines the purpose of and metrics for Core Web Vitals as: “The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability: Largest Contentful Paint (LCP) : Measures loading performance. The results are based on measurement of 205 unique URLs ranking for top education keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Domain Ad brokers 52

NuSpark Consulting

APRIL 29, 2012

The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. Label: Outcomes.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

TrustRadius Marketing

APRIL 1, 2021

Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Understanding your audience Keep content readable Make information accessible Use voice search specific keywords Take advantage of Structured Data Markup Helper. Tips for Voice Search Optimization.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

ClearVoice

APRIL 17, 2023

Table of Contents Does freelance work count as employment? Freelancers are classified as self-employed, which means they have full control over who they work with, work hours, and rates. Don’t miss out on golden opportunities to further your freelance business. Why should you put freelance work on a resume?

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Oktopost

SEPTEMBER 4, 2019

Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Price: Free.

Budget Programs 81

Budget Programs Research Software CMO 81

Porch Group Media

MAY 11, 2021

SEO/Paid Search Search trends are changing and now is the time to do an audit of your content and keywords. One way to uncover search behavior trends within is by utilizing tools such as Google Search and other keyword search tools.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52