article thumbnail

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

article thumbnail

YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Hashtags on YouTube start with a # symbol followed by tags (or words) added to video titles and descriptions. Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise.

Youtube 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create and Continuously Optimize Your Landing Page Copy

Anyword

The second way is to insert a url and have Anyword’s classifier scrape the webpage to identify the main assets to generate text for. Classify the asset accordingly, choosing from the product name, copy, or call to action. Text variations you save will be added to the asset on the main page. Predictive Performance Score.

article thumbnail

What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

Privacy 133
article thumbnail

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions.

article thumbnail

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. Facebook Live. When Facebook Live was first announced, I was admittedly skeptical.

article thumbnail

Drive growth with account-based marketing

Martech

Specifically: Translate ABM brand awareness from target accounts into website traffic. Optimize ad spend and activity towards accounts showing website and ad engagement. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Bombora, 6Sense) ABM ad-targeting platform (e.g.,