Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Focus on search intent, not just keywords. Consider these seven techniques: 1.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? They can be blog posts, articles, social media captions, website copies, etc. Knowledge of social media – We’re in an era where almost everyone is online.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. It, too, is a subscription service with classes on a wide range of topics. It offers a 7-day trial. a month afterward.

Course 332

Course Content Marketing Planning Best Practices 332

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Course highlights. Mode of Learning: Online self-learning.

Course 114

Course Paid Content Marketing Analytics Tools Work Management 114

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Sprout’s own Chris Long, a social listening pro, decided to investigate.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Sprout Social

MAY 9, 2022

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day. Retweets and responses.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

Scoop.it

AUGUST 2, 2022

There are four primary steps when planning out your content: Purpose, Audience, Keyword Research, and Competition. Some examples of buying behaviors include: Making an emotional decision to purchase based on something they saw on social media. Keyword Research. Define Your Purpose. Are you looking to generate new leads?

Rules 64

Rules Planning Content Correlation 64

KoMarketing Associates

JULY 28, 2016

While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Yes, I made sure the professor and class were immediately corrected. . SEO is no longer solely dependent on keywords or an over abundance of links.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo How Has Sourcing Changed? Social media sourcing Social media platforms have transformed the way recruiters find candidates. 73% of companies successfully hired a candidate with social media.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Content Social Media Custom Publishing 141

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Social Media. Focus on Search Engine Optimization (SEO).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts. In Conclusion.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Launch Marketing

FEBRUARY 15, 2023

Can your customer find ways to connect with you offline via phone, social media or email? Define a plan for keyword research: When it comes to keyword research, there are a variety of ways to “skin the cat.” From there, you can use a keyword research tool to expand on your keyword research process.

Marketing Websites 62

Marketing Websites Marketing Budget Buyer Personas Marketing Budget Creation 62

Huptech Web

FEBRUARY 23, 2024

Ensure that your business’s information is consistent across all online platforms, including your website, social media profiles, directories, and, of course, your Google Business Profile. Conduct keyword research to increase your visibility on Google and understand how potential diners search for restaurants.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Being pretty isn’t enough for social media marketing .

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Metadata

FEBRUARY 5, 2024

Blog posts targeting the same keywords. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.” Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Social media analytics tools. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Biznology

JUNE 19, 2018

We create and develop social media accounts , as well as content for these accounts to be released strategically over time to the accounts. We build larger, multi-page sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract.

Process 175

Process Class Google Social Media 175

Outgrow

DECEMBER 27, 2020

3) Cash Those Keywords. It’s important to start ranking for the holiday keywords. So, it’s best to target relevant holiday keywords and step up your SEO game. You can go broad with your keyword targeting. Try various versions of the same keywords, think of what your target audience would search for.

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Navigate the Channel

JULY 23, 2021

Do Keyword Research. While adding blog posts about specific construction projects can be fun to read, you’ll still need to do a fair amount of keyword research before you start writing. There are multiple tools available online to make this happen, but Google Ads Keyword Planner is both free and generally effective.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Sprout Social

APRIL 19, 2021

If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues.

Tagging 125

Tagging Branding Brand Identity Work Management 125

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. It can also help your on-page SEO efforts by revealing valuable keywords to include, which helps search engines rank your content more favorably. Any writer can become blind to their own writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

PageRank 98

PageRank Microsite Comparison SEO 98

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. The search engines know what related terms to expect for any given keyword; they have gotten pretty smart. It reads the article. Human (Does it read well?).

Optimization 115

Optimization Keywords SERP SEO 115

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Claim Your Social Media Accounts. Image Source.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Sprout Social

MARCH 26, 2020

While many brands have found innovative ways to extend their offerings to social media, the most successful are doing one thing that’s available to all of us: Holding true to the fabric of the brands they’ve built and adapting them for the current situation. Tito’s Vodka. What you can learn: Look for opportunities in the uncertainty .

Branding 96

Branding Brand Identity Class Transparency 96

Hubspot

JULY 7, 2020

When you've only marketed your brand in one country, it will take time to get a social media following, email subscribers, traffic, and other metrics from a new international audience. If you've done any research on SEO, you probably know that keyword research is a vital way to create and optimize content so it ranks on Google.

Hubspot 101

Hubspot SEO Domain Content 101

Sprout Social

MAY 18, 2020

Adding the keyword “state” to the “end the lockdown” conversation saw a 483% increase in negative sentiment and a 456% increase in messages during the month of April. Northwestern will be extending Spring Break by one week, and when classes resume on April 4, they will be conducted remotely for at least three weeks. Healthcare.

Conversion 108

Conversion Youtube Education Class 108

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 131

Social Media Efficiency Work Management Media 131

SmartBug Media

MAY 6, 2020

If you’re new to Google Ads, take a Google Ads class to learn the basics. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Social Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Insider Group

JULY 29, 2015

Are you ‘Googleable'; including keywords throughout your LinkedIn profile that sum up your value that people are literally searching for on Google? If you don’t have at least three current and past positions that include keywords and accomplishments to explain the value you added then add them immediately. Are you employable?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

ConvertKit

JANUARY 27, 2021

The creator also feels like they should use social media to grow their business. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. 3 – Social media. Create a free landing page that converts.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121