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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it?

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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

AB5 is a well-intentioned bill passed in an attempt to make rideshare companies like Uber and Lyft classify their drivers as employees, rather than independent contractors. It also requires companies to classify freelance writers, editors, and photographers as employees once they contribute more than 35 assignments.

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How 3 U.K. Companies Became High-Class Publishers

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. ” John Lewis.

Class 60
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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Gaming stands tall as a sweet spot for investments, acquisition, and growth as Microsoft strengthened its COVID-19-resilient gaming business with an investment in ZeniMax Media. respectively .

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria. However, my observation over the past several years has been that a significant portion of year-end guidance can be classified to fall into the first two categories above. Marketplace data.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.