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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

It has the potential to set off a shockwave that’ll hurt the content world at large. AB5 is a well-intentioned bill passed in an attempt to make rideshare companies like Uber and Lyft classify their drivers as employees, rather than independent contractors. Why everyone in the content world should care.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content.

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? The usual suspects : We begin with the regular avenues that your marketing personnel are already looking into. Google Ads. So look up the Keyword planner tool and manage your online advertising. Facebook Ads.

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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

According to Merriam-Webster , the first written evidence of the word “freelance” was in Sir Walter Scott’s novel, ‘Ivanhoe’ It was two words (“free” and “lance”) and was used to describe “a medieval mercenary who would fight for whichever nation or person paid them the most.”

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Prefer video?

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Digital Does Not Mean "Just Build a Website"

Hubspot

I have a website, but no one wants to advertise on it.” “I The problem is not that content creators cannot make money in digital. For example, according to the Alliance for Audited Media , digital editions represent only 3.8 percent of total circulation (paid, verified and analyzed nonpaid). Data support this.