Biznology

MARCH 3, 2022

But it quickly became clear that, while his target audience can be defined with unusual precision, but, as yet the “product” and its value proposition hadn’t really come into focus. Tap the talents of your video team to give customers more of what they are looking for. There’s selling to be done, but is there a video solution?

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. So I started writing questions: Who is your target audience? production?

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

OCTOBER 30, 2017

Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption. Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. Now add active knowledge.

Marketing AI 163

Marketing AI Lead Ranking Lead Scoring Marketing Automation Services 163

Biznology

AUGUST 9, 2017

Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. You can do this without upsetting the apple cart that is your existing channel arrangement or dealer/VAR relationships. Thule goes further. Like this post?

Marketing Websites 133

Marketing Websites Paid Search Agency Contact Marketing Marketing Prospects 133

Biznology

JULY 17, 2017

Social media is just like any other business program or communication channel. To be successful it needs objectives, target audiences, a strategy to meet those objectives and a way of knowing whether or not your efforts are paying off. But no complex, expensive, high-risk product or service is ever actually sold on social media.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

JUNE 21, 2017

Your customers appreciate a personal touch and accessibility is crucial. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Update customer record. Mention new product launch]. Update customer record.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

SEPTEMBER 16, 2019

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform. Using CRM software, business owners see a full picture of customers’ behavior, changes, and trends. Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

OCTOBER 12, 2018

Brand marketers create unique messages that differentiate their products from the competition. But when you start with what is unique about your product, you almost always end up brandspaining. You are augmenting the brand story in ways that emphasize your product’s strengths, while saying nothing about its weaknesses.

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136

Biznology

JULY 24, 2019

But if you’re operating in a very competitive market, it can be a bit tough to stand out from the crowd and consistently attract more and more customers. If you don’t have an online presence, you lose a lot of sales opportunities and chances for building a strong customer base. A Well-Established Online Presence. There are currently 3.4

Lead Ranking 112

Lead Ranking Lead Scoring Social Media User-Generated Content 112

Biznology

JULY 19, 2018

His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

SEPTEMBER 25, 2019

According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. Customers are becoming more accustomed to the concept of social selling and that’s the good news for building businesses and big brand face alike.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

AUGUST 13, 2020

It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JANUARY 4, 2019

It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients. You need to write for the search engines, as well as your target audience. Content really needs to be all things to all departments. Content writing is both a science and an art.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Biznology

APRIL 15, 2019

It has the ability to perform nearly any task, from improving search to content marketing and product recommendations. It can even chat with potential customers. Make sure to choose the right social media channels for your business. AI is a great tool for your business. If you’re not using AI yet, you should consider it.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123

Biznology

AUGUST 30, 2018

” Customers appreciate suppliers who provide information that makes the buying process easier. “Buyer Enablement Tool” is not (yet) a Gartner Magic Quadrant category, but whether or not a piece of sales content fits into the category seems consequential to me now. Answer a frequently asked question.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Biznology

MARCH 19, 2015

The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. Just wait until every home and office appliance is a channel for interacting with your brand! We’re starting to get glimmers of what this connected future might look like (e.g.

Internet Marketing 80

Internet Marketing Mobile Advertising Privacy Lock-In 80

Biznology

JUNE 4, 2015

Some businesses also advertise their products and services through promoted posts and targeted ads. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates. Observe what your competitors are doing and how customers are responding.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

DECEMBER 22, 2016

The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Marketing to customers in-store.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers engage their customers with quality content from first interaction to checkout.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

JULY 16, 2015

While each has its benefits and weaknesses, you can find customers and drive increased revenues from loads of sources. Social and mobile really go hand-in-hand, leading to rapid growth among your customers for both mobile and social. They’ve already proven they’re interested in your products and services.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

OCTOBER 15, 2018

They had to refrain from engaging with a large number of people in one go and conform to a more individualised, segmented and targeted approach. Hence, this has become a new method that brands can use to reach and engage with their target audience. Thus, they got people excited and anxious to see new product announcements.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. We contact thousands of influencers in your target demographic, and individually interact with everyone who expresses interest.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2014

I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. I suggest we go back to the future and start incorporating more customer focus and ROI in our social media marketing programs. Your objective should be to add customer value.

Social Media 80

Social Media Fulfillment Facebook Custom Publishing 80

Biznology

NOVEMBER 20, 2014

Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. And, they most often reflect a deep understanding of their target audiences. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

JULY 3, 2015

Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. Predicative analytics use customer data to create an end-to-end view of the customer no matter where their information resides and where they might interact with a company.

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

Biznology

NOVEMBER 18, 2013

Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Vodafone needs to make sure the right people are seen using their products.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

APRIL 18, 2018

Again, I don’t know of a study showing how pushing unneeded products on customers negatively affects the confidence users have in merchants who subscribe to these ad services. The US Congress has a bill called the Honest Ads Act that has similar protections to GDPR for US customers. I suspect GDPR is only the beginning.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

MARCH 12, 2014

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. By not treating everyone the same, your messages and value propositions to each of these types of customers will better resonate and results will follow. Then this webinar is for you.

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

Biznology

SEPTEMBER 5, 2014

A poor product launch may be the fault of poor pricing, the wrong distribution channels, or simply a poorly made product. proper selection of target audiences. media placements that reflect targets. media placements that reflect targets. Getting a customer-centric perspective is essential.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Biznology

OCTOBER 4, 2013

Whether you have a sales force who work directly with your customers or your have a network of channel distributors, you need to know what they need in order to make the sale. They work with the customers day in and day out, so they have the best idea of what will speak to your customers. Speak your customers’ language.

Optimization 80

Optimization Work Management Marketing Management Copywriting 80

Biznology

FEBRUARY 7, 2014

But while increased reach is important, if one is not focused on reaching the right target audience and providing a product or service that actually satisfies some stated or unstated need, they may be investing in something with little chance of a return. They cite increases in followers, likes and visits and celebrate their successes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

SEPTEMBER 10, 2015

Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Biznology

JUNE 20, 2012

Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs. Think about all the possible customer types your business might interact with regularly: Business-to-business customers.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

OCTOBER 31, 2012

With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . But I am arguing that the true top job of B2B marketers should be customer retention, or customer penetration, which is where all the profit lies.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

APRIL 14, 2014

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Puts customers before profits – 56% versus 27%. source: Webbed Feet.

Branding 80

Branding Brand Identity Peer-to-peer Ad Building 80

Biznology

APRIL 20, 2015

Data and “big data” are becoming so important that businesses are willing settle for almost breakeven on their traditional products in order to obtain the type of valuable information they can sell for a substantial profit. This way they can intercept potential customers before they have made up their minds.

Business 80

Business Internet Marketing Purchase Differentiation 80

Biznology

NOVEMBER 21, 2012

Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. Incentive programs.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80