Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Marsden Marketing

MARCH 15, 2022

Podcasts are a great way to tell stories and share information with a wider, always-distracted, always-on-the-go audience.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Porch Group Media

JUNE 9, 2022

When it comes to mover marketing, email is a digital channel brands cannot afford to forego. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. – HubSpot 35% of marketers send their customers 3-5 emails per week.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical.

Analytics 95

Analytics Email Marketing Privacy Protection Marketing & Strategy 95

SmartBug Media

FEBRUARY 23, 2022

Plus, both are very personal channels, which means your brand engages with the audience in a fun and conversational way. How are you collecting their information? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. But let’s take a step back.

SMS 98

SMS Contacts Campaigns Ad Building 98

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Conversica

NOVEMBER 16, 2020

Customer-facing teams know that communication is key, but that doesn’t mean it’s easy. This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. That is, it’s rare for a prospect or customer to feel inclined to actually respond to a batch or nurture email.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Since then, email has grown into the vibrant channel we know today. 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Customer Experience Matrix

MAY 20, 2013

At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. What’s more, viewers who do watch an ad to completion are 23 times more likely to convert, subscribe to a channel, or share a video. 46% of B2B buyers purchase something after watching video.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Why is Multi-channel Marketing important? Because more and more, our customers are using multiple channels to find the information they need.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. But do you treat them the same in each channel? You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Here are the lead scoring tools you can expect to use in your quantitative quest. Lead scoring, segmentation, and nurturing are a powerful combination.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving. Email Remains a Valued Channel for Personalization and Insights.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

BDB

AUGUST 9, 2023

If you’re a marketer in the B2B world, you’ve likely faced an increased incidence of market disruptions, heightened competition and arduous customer demands, not to mention rising pressures to keep your campaigns profitable and sustainable. Sound about right? more likely to achieve above-average growth rates compared to their peers?

B2B Marketing 26

B2B Marketing Peer-to-peer Planning B2B 26

LiveRamp

MARCH 7, 2019

For decades, companies have used data to create better experiences for their customers. Among the most useful data is a form of first-party data called personally identifiable information (PII). What Is Personally Identifiable Information (PII)? How Does GDPR Define Personal Identifiable Information?

Personalization 40

Personalization Ethics Privacy Aggregators 40

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Martech

MAY 6, 2024

The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It’s genAI, of course.

Service 92

Service Marketing AI Aggregators Course 92

Martech Advisor

OCTOBER 23, 2019

How can contact centers adapt, and which new technologies can organizations and their contact center partners adopt to compete in the increasingly important Customer Experience (CX) space? Learn More: “Hey Customer, Permission to Speak Freely?” Let’s look at five examples.

Advertising Channels 53

Advertising Channels Customer Satisfaction Branding Brand Identity 53

Marketing Interactions

JUNE 23, 2017

Anyone who’s ever heard me speak on the subject of personas knows I’m passionate about the usefulness of every bit of information included in a B2B buyer persona. Reveal information needed throughout the buying process. Inform the tone, style, and voice for content. Finding such usefulness requires time and effort.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making.

CMO 87

CMO Enterprise Management Planning Work Management 87

Vidyard

JULY 21, 2014

Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It’s a powerful turnkey solution that puts marketers back in control of their content and their customers.”

Advertising Channels 50

Advertising Channels Video Marketing Work Management Marketing Management 50

Vidyard

JULY 21, 2014

Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It’s a powerful turnkey solution that puts marketers back in control of their content and their customers.”

Advertising Channels 50

Advertising Channels Video Marketing Work Management Marketing Management 50

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. Often, through tracking technology and attribution models, you can even string together the exact path that took a customer from exposure to purchase. Embracing the Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Contently

JANUARY 24, 2023

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. They must work together.

Marketing AI 195

Marketing AI Trends Planning Advertising Agencies 195

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. Decision makers need content to stay informed.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

SmartBug Media

MAY 10, 2024

SmartBug's Impact The ability to generate custom reports, clone campaigns, and oversee multiple accounts under a unified view not only boosts efficiency but also empowers SmartBug to deliver more strategic and personalized marketing solutions for its clients.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. To keep your first-party data in top form, it’s critical to conduct regular audits to identify any inaccuracies, duplications or outdated information. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. That might be a piece of cake for brands with a small number of customers to serve. Personalization takes many forms.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

illumin

MAY 9, 2024

Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers. Each metric offers an insight or indication on how your brand or product is perceived by customers. How customers respond and react to your brand’s campaigns is a reflection on how your brand is perceived.

Advertisements 52

Advertisements Advertising Branding Brand Identity 52