Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% hardly indicates strong growth).

Gartner 118

Gartner Marketing Budget Budget Programs Allocation 118

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Seismic

DECEMBER 6, 2023

It’s our fourth time winning this award, which identifies Seismic’s continued innovation in the enablement technology category. I want to highlight our Product team and Chief Product Officer Krish Mantripragada for all they accomplished in 2023.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif., million social media posts.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. What does a marketing technologist do ?

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Is it a content writer in Marketing?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. xiQ won High Performer in 3 categories of Sales Intelligence. Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

6sense

OCTOBER 12, 2021

Instead of beginning my presentation the way I always had, with an outline of what my team and I had accomplished in the past quarter, I decided to go big picture: I started by sharing my point of view on the market. But I knew that as chief marketing officer, the main value I brought to the boardroom was my understanding of our market.

Paid Search Agency 62

Paid Search Agency CMO Marketing & Strategy Active Conversion 62

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. We’re happy to share—it’s getting noticed.

Service 82

Service Product Customer Satisfaction Trust Marketing 82

Nuvi

SEPTEMBER 13, 2022

September 13, 2022 – Reputation , the global leader in reputation experience management, today announced it has hired a new Chief Financial Officer to guide the company to its next phase of growth. Customer Experience is a wildly underserved market but it’s also an increasingly important one,” said Marc Linden, Reputation CFO.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Lead Scoring 98

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Advertisements Advertising 103

B2B Marketing Directions

AUGUST 9, 2020

In late February of this year, an article at the Harvard Business Review website made the provocative claim that the importance of chief marketing officers in larger companies had declined over the past two decades. Normally, this article would have generated a lively conversation in the marketing community.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. Winners were chosen in all four of the categories of AI including Reactive Machines, Limited Memory, Theory of Mind, and Self-Awareness. “As

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. One key to effective content marketing is having a well-designed content marketing strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Champion Communications

JULY 12, 2022

With over 20 years of marketing experience, Catriona Walkerden, VP of Global Marketing at Logicalis, shares her best B2B marketing tips on the How to Grow a CMO podcast. Alesia Braga, CTO at SmartRecruiters, addresses the challenge of finding great new hires in today’s candidate-led market. Logicalis . SmartRecruiters.

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. The platform curates all publicly facing news about a target account and breaks it down into different categories, such as CXO moves, partnership news and strategy.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. The platform curates all publicly facing news about a target account and breaks it down into different categories, such as CXO moves, partnership news and strategy.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

NetLine

MARCH 21, 2022

Search volume for Account-Based Marketing , better known as ABM, has essentially doubled in the past 5 years. But what kind of results are Marketers actually seeing? ABM is increasingly becoming “business as usual” within B2B Marketing. . How ABM Compares to Other Types of Marketing. Let’s dive into their findings.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Martech

MARCH 10, 2022

The other part of that is the demand we’re seeing across new categories, in green tech, clean tech, broader ESG. That’s exciting when it comes to the growth of those categories.” Read next: How inclusion can lead to diversity in marketing and communications. Get the daily newsletter digital marketers rely on.

PR 95

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 95

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Heinz Marketing

AUGUST 21, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Latané Conant, CMO at 6sense sees “companies are layering their upper management so the CMO now reports to another C-level, like the chief revenue officer, taking the CMO out of the boardroom – and out of the highest-level business decision.”

Ideal Customer Profiles 106

Ideal Customer Profiles CMO Cold Calling Work Management 106

SmartBrief - Marketing

AUGUST 2, 2023

Consumer marketing tactics are frequently regarded as irrelevant by business-to-business sales operations. And it typically has a longer sales cycle than applies to most consumer marketing. Luxury products are outliers in the consumer marketing realm. I believe these tactics can offer a wealth of opportunity to B2B marketers.

B2B Marketing 52

B2B Marketing Paid Search Agency Advertising Agencies B2B 52

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

CMO 62

CMO Press Cable Blast Campaigns 62

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Mike Weir, Chief Revenue Officer, G2 . Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO). Thomas in St. Paul, Minnesota.

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

LeanData

MARCH 30, 2023

Overall, LeanData received 33 badges across all categories. We’re particularly proud of these awards because they’re based on feedback from actual verified users – operations teams using LeanData every day to make their go-to-market processes more efficient,” said Franco Anzini , LeanData’s Chief Operating Officer.

Work Management 52

Work Management Marketing Management Customer Satisfaction Lead Scoring 52

Conversica

OCTOBER 28, 2019

the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. Conversica pioneered the category of Intelligent Virtual Assistants for customer engagement, helping organizations attract, grow and retain customers.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Zoominfo

APRIL 26, 2022

In a Boolean search, field identifiers are used next to operators in order to define a search category. A Boolean query using OR might be as follows: Current_job_title:“Email Marketer” OR “Email Coordinator” This query would result in a list of candidates that are currently either working as an “Email Marketer” OR “Email Coordinator.”

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). A customer data platform won’t fix everything, but over the years it has proven its value in marketing as step one in personalizing the customer relationship. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

chiefmartech

JANUARY 21, 2020

from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite. In November, Scribble — and ion interactive within it — was itself acquired by Rock Content , the largest content marketing solution and service provider in Latin America.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

ClickZ

JANUARY 22, 2021

Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. The most significant lift in sales seen in the adult beverage category at 34.1%.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105