Martech

MAY 19, 2023

This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series. Get MarTech!

Marketing AI 144

Marketing AI Marketing Qualified Leads Generation Copyright 144

Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet. Consider your content categories first, because you may not rate every category in the same way.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Navigate the Channel

JANUARY 16, 2024

The categories you choose for your business profile play a pivotal role in how potential customers find you online. However, there are several aspects of these categories that many business owners may not be aware of. This article delves into seven lesser-known facts about Google Business Profile categories.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Webbiquity

MARCH 15, 2018

One of my favourite features is that you can set up queue categories, which is a huge time-saver if you post a lot, but also want to still have control over what goes out when. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories.

Social Media 322

Social Media Tools Media Work Management 322

Martech

APRIL 4, 2023

It can then generate different kinds of recommendations, including: Popular articles on the site right now. Popular articles in a specific category. Popular articles by a specific author. Articles read by visitors who read the current article. Articles that visitors with similar browsing histories have read.

Marketing Websites 113

Marketing Websites Content Marketing AI Tagging 113

Biznology

JANUARY 9, 2018

After that, I hit Publish and then rejoice as the lovely editors over at Biznology come in and make my articles not only better but probably even more optimized for both Google Search and Bing Search ( Bing lives!

Optimization 209

Optimization Google Tagging Blogger 209

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Choose a few topic categories to specialize in when you’re creating content. Your headlines can also make or break your social media presence.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

APRIL 28, 2021

It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues. If other prominent names in your industry cite your articles in their content, it places you in a position of authority. Organize Your Content into Category Pages.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

RebelMouse

NOVEMBER 19, 2023

Below are examples of how articles forwarded to MSN show up in Microsoft Bing News. Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories. MSN Categories MSN has its own set of categories (listed below) that reflect the diversity of its topics.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Parse.ly

OCTOBER 18, 2023

When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers. How does the audience referral network change according to article topic?

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Sword and the Script | B2B

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi You rely on that category tag to identify the correct articles. This saves time and greatly expands what your marketing team can accomplish with limited resources.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. This article is not about demonizing intent data but rather trying to reposition what it can and cannot do for a marketing program. It may only shine more light on it.

Intent Data 101

Intent Data Intent B2B Peer-to-peer 101

Brightedge

DECEMBER 15, 2021

As we move into the holiday season, we are seeing more players gain market share in organic, with the “other” category up almost 5% from where it was during Black Friday and Cyber Monday. Category pages continue to dominate e-commerce. Article and product pages are losing steam following Cyber Monday.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

RebelMouse

FEBRUARY 9, 2024

Taxonomy The breadth of topics and categories that Responsible Statecraft touches on is very significant. Previously, the site was heavily based on tags with only a few categories, which wasn’t the ideal way to organize all of the content. Within each region, there were countries and relevant categories.

CMS Development 74

CMS Development SEO Work Management Tagging 74

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. Every article and example ever given seems to tie AI to CX through customer service interactions and agent efficiency.

Marketing AI 135

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 135

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Dig deeper: When I asked ChatGPT to write an article about ChatGPT What are ChatGPT’s limitations? Writing bylined articles. Developing website content.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. In fact, Brandpoint manages a detailed editorial calendar that is designed to coincide with the needs of publications, with special categories that launch each week. Even in article distribution, timing is important.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Buffer

MARCH 23, 2023

In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Martech

OCTOBER 11, 2023

Blog Category In most cases, choose 1-3 categories already set up in client’s blog. What does this mean for businesses, and how should you prepare?

Marketing AI 126

Marketing AI SEO Thought Leadership Search Marketing 126

Trade Press Services

FEBRUARY 19, 2024

Known as an Extraordinary Ability Visa , the USCIS reserves this category for those who prove extraordinary ability in science, art, education, business or athletics. Marketers understand the benefits of publishing bylined articles and other content in trade publications. Press coverage is different from contributed articles.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Contently

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. These include videos, webinars, podcasts, articles, and social media posts. Ask for ideas from other employees or even your freelance team.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

NOVEMBER 8, 2021

Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. The more complicated part is determining what each of your Highlight categories should actually be. What are Instagram Stories Highlights? The process is simple.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Account Based Marketing 95

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 95

Martech

APRIL 17, 2024

This article will lay out: Common mistakes we still see in email campaigns. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. Proactive strategies to address those mistakes before Google does. Advanced techniques to reduce spam. A lack of domain authentication.

CAN-SPAM 95

CAN-SPAM Data Hygiene Domain Privacy 95

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. However, if your company is like most and doesn’t have an AI strategy, you might want to go through the exercises outlined in my recent article outlining how to create a basic AI strategy for your organization before investing in training resources.

Marketing AI 100

Marketing AI Training Generation Budget Programs 100

Valasys

OCTOBER 13, 2023

With this article, go beyond just knowing how to make a Pareto Chart , by also understanding its significance and illuminating ways to utilize it for clear data communication. The bars represent individual values in descending order from left to right, helping to identify the most significant categories distinctly. Keep reading.

Verticals 52

Verticals Rules Order Organic Leads 52

Mereo

DECEMBER 11, 2023

Mereo’s founder and president, Jay Mitchell, has been chosen as a finalist for “Top Article / Post” with his “ Make the Most of What You Have: Practice Sales Efficiency ” article published March this year. The post Mereo Selected as Finalist in 2 Categories of 2023 Top Sales Awards appeared first on Mereo.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Sales Cycle B2B Sales 41

Martech

MAY 17, 2023

In this article, I’ll cover the third related point: People. 3 categories of organizational structure When thinking about the organizational structure of your in-house agency or creative marketing firm, consider three categories: Foundational structure. Departmental structure. Team structure. Get MarTech! In your inbox.

Paid Search Agency 107

Paid Search Agency Work Management Marketing Management Advertising Agencies 107

Sprout Social

SEPTEMBER 18, 2023

Marketing budget breakdown When crafting a comprehensive marketing budget, enterprises need to consider various categories that cover both marketing talent and technology. Here’s an article where you can learn more about social media budgeting.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Account-Based Marketing Boosted with Company Data

NOVEMBER 28, 2021

In this article, we'll introduce you to the eleven sales software categories that we think are the most important for you to be acquainted with. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers intimately to be relevant at every touchpoint.

Peer-to-peer 98

Peer-to-peer Tools Touchpoints Software 98

Navigate the Channel

JULY 9, 2023

Develop Content Categories (Content Pillars) for Focus Content pillars (categories or buckets) identify different areas of content that appeal to a company or brand’s target audience. Do you have a frequently downloaded article about a pain point in your industry and how to address it? Find a primer on pillars here.

Ad Building 65

Ad Building Tips Content Social Media 65

ClearVoice

JANUARY 8, 2024

This article explores the pivotal role of goal setting in marketing strategy. As a result, you can better support: Revenue growth Brand awareness Customer acquisition Clear categories help teams understand the broader objectives they have to work toward. XYZ Electronics Marketing Goal Categories: 1.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Optinmonster

AUGUST 23, 2023

In this article, we’ll delve deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing 2023 Global Report” by Semrush. A significant portion of content falls into the average category, indicating room for optimization.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

illumin

OCTOBER 20, 2023

For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. Types of contextual targeting There are different categories of contextual targeting, including contextual keyword targeting and semantic targeting.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Martech

JUNE 16, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. Within these categories, there are several sub-pieces for implementation. The Blueprint itself should be created by each team.

Planning 91

Planning Work Management Deliverability Paid Search Agency 91