Remove case

Writing on the Web

article thumbnail

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

These posts probably have a mixture of case studies, personal stories and research. It may be a case of organizing them according to a logical flow. And by connecting with people through social media updates, you’re creating interest in what you have to say.

article thumbnail

A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

In case you don’t, that’s how early adapters searched the internet. Let’s review how it all started, because it’s revealing. According to NYMag , the first business blog was created in 1994, Links.net. Do you remember Altavista, Webcrawler or AskJeeves? This was a game changer for many.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Social Proof Work for You

Writing on the Web

What I recommend to clients who have been using initials to keep client identities anonymous, (as in the case of therapists or lawyers, for example,) is to provide some identifying characteristics such a profession and approximate age: “R.M., It’s as if they are hiding the identity for fear you’ll try to contact them.

article thumbnail

4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The

article thumbnail

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services. Your blog (or website) should have a well-crafted bio or About page , which tells your back story, who you are, and why you care.

article thumbnail

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

Add some current research, a survey, some case studies and compelling stories, and your expert ebook takes on a life of its own. This may be easier to do with help from a ghost writer or content editor. Your speeches can form the skeleton of your expert ebook.

article thumbnail

4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The