Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. I invite you to B2B Webinar Best Practices.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey. Here’s how to make the most out of your B2B video marketing strategy. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Marketing Insider Group

SEPTEMBER 28, 2020

First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. DivvyHQ Blog.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

ClickZ

JANUARY 12, 2024

The Challenges of Current Measurement Practices The digital advertising landscape has evolved significantly over the past five years, growing more complex and demanding advanced measurement techniques. Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. B2B Video Marketing Best Practices. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Determine offers: downloads, demos, trials, etc.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Adobe Experience Cloud Blog

JANUARY 18, 2011

by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. You’ll also get tips and best practices from Southwest Airlines , who will reveal how the brand is leveraging marketing automation to put these tactics into action. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies. ” Providing relatable, real-world examples. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Outgrow

APRIL 29, 2024

In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

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Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Good SEO practices, when followed, generally make your text more coherent and readable.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Adobe Experience Cloud Blog

JANUARY 18, 2011

by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. You mean you didn’t remember everything ? Not to worry. Complete control : Easy deployment and administration.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Find a Needle in the Digital Haystack Once you’ve finished broad research on a topic, you’ll need specific information: best practices, examples, statistics. ChatGPT needs no introduction. Simulate interviews.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

SEPTEMBER 11, 2023

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

ClearVoice

NOVEMBER 4, 2022

The content leans towards SEO and case studies. What to read: YouTube rolls out host-read video ads for podcasts. Facebook, Pinterest, YouTube, all the classic channels are there. From emailing over the holidays to best design practices. The Aherfs blog is colorful, quirky, and full of marketing information.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. It’s not Facebook. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 106

Course Paid Content Marketing Analytics Tools Work Management 106

SnapApp

NOVEMBER 1, 2016

In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Testing and Best Practices for Optimization. Companies like Buzzfeed have seen success with this platform, as seen in the case study below.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaigns 90

Campaigns Work Management Content Transparency 90

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Eric Mower + Associates

APRIL 25, 2019

Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. Find the best facts to support those messages—anecdotes, case studies, test results. Practice by reading backward. Many are under 60 seconds. Four tips to keep it short: Determine three messages to highlight.

Case Study 67

Case Study Case Studies Youtube Studies 67

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. But the best practice is to keep it simple.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

QuanticMind

NOVEMBER 9, 2017

We recommend that every feature/benefit/case study page on your website be considered for mid-funnel retargeting for Google Display Network (GDN). These ads are shown as pre-roll ads before YouTube videos. The post SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B appeared first on QuanticMind.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Directive Agency

JULY 31, 2023

This is an excellent example of how to reach potential customers that go beyond best practices. Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ConvertKit

AUGUST 4, 2021

Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. One or more links to your other platforms (blog, YouTube, social media). Jules Acree runs Om & The City, a blog and YouTube channel focused on mindful lifestyle, down-to-earth wellness, and sustainable living. A welcome note.

Examples 145

Examples Newsletter Template Landing Pages 145

Circle Studio

MARCH 8, 2018

But in practice, research (and your analytics) shows that most users land on a homepage and immediately start to scroll, and so important messaging, images and calls-to-action on those 2 nd , 3 rd , and 4 th slides are not seen by the vast majority of users. Highlight awards on the case study for the project that won the award.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Go Beyond SEO

APRIL 13, 2023

Other tools available to help attorneys identify relevant keywords for their practice area include: Ahrefs – A comprehensive SEO tool that allows you to analyze your website’s search engine rankings, track your competitors, and identify relevant keywords. Location-based keywords are the bread and butter of legal SEO.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Vidyard

MAY 5, 2017

Practical? Documentary-like case studies, and more. You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy. A simple, one-liner that sums up: what type of content you’ll make: Educational videos?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. This data can inform content strategy and community management practices.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Vidyard’s enterprise video platform lets you take video content beyond YouTube to achieve your sales and marketing goals.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130