Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

OCTOBER 25, 2022

For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. Reynolds released the ad on his Twitter with the caption, “Exercise bike not included.” ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. You can put that into practice by thinking about trust and transparency in every customer interaction. Case studies and client testimonials can go a long way here. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

ClearVoice

JULY 20, 2021

A futurist could help us figure out how to incorporate AI best practices into our future content plans, but before we do that, we first need to find out what a futurist is and what they do. ” You’re not wrong if you ever felt your Twitter feed was overly interested in your online habits. Harnessing the power of foresight.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Hinge Marketing

AUGUST 12, 2014

Let interviews and case studies speak about you. Nobody goes viral with a rip off. Keep in mind that these best practices are only big-picture strategies. On Twitter or Facebook? Keep the pitch subtle. What you’re selling in your video is not your services—it’s the story. Be original.

Video Marketing 48

Video Marketing Practices Planning Tips 48

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. World Advertising B2B client marketing PR social media Twitter.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Mizuno running long tail outreach marketing case study. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come The expectation on Twitter is that 99.9% Now let’s compare your profile page on Facebook with your profile page on Twitter. I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Image via Monica Lent on Twitter. Frequent shares of the free email course on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The content was practical and interactive. Each session had short case studies followed by a question and answer session. .

Social Media 100

Social Media Media POS Paid Search Agency 100

Content Standard

OCTOBER 1, 2015

Building brand awareness and brand loyalty is now conceptualized through viral conversations. And, according to a Business Wire case study , there are some emerging suggestions for how social media content should be crafted as a word-of-mouth driver.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter StephanieTilton. Michael Stelzner. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Why We Like It: Practical social marketing advice from a trusted source. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Buffer

AUGUST 12, 2019

Twitter LinkedIn Snapchat Pinterest. A good social media practice is to be present with your customers and audience wherever they are, which means lending a listening ear to Reddit. There’s a neat case study on how the search engine DuckDuckGo found really stellar success with Reddit advertising. About Reddit Marketing.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Parse.ly

OCTOBER 22, 2019

Summary: A case study in a successful content marketing campaign, this episode has guest Sean Freidlin of SAI Global talk about how he created a coloring book for compliance officers. What you’ll learn: There’s a lot of outdated SEO information floating around, and some of it leads to bad practices from writers. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Interested in demand generation best practices and Napa Valley wineries? Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Outbrain

MAY 9, 2021

Take a look at this best practices guide for posting frequency. In 2019, a family-run hardware store in Wales created a marketing video for just 100 pounds, and it went completely viral, garnering over 2 million views. The video was promoted on Twitter with an offer of a free six-pack delivered to anyone who #CouldUseaBeer.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

DECEMBER 6, 2010

Expand your thinking to include a broader selection of inbound marketing case studies. Learn best practices about spreading ideas virally and growing your reach on Facebook and Twitter. Examine Broader Group of Marketing Successes. For example, take a look at what musicians are doing and emulate that.

Social Media 28

Social Media Paid Search Agency B2B Marketing Social Marketing 28

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. That’s what I want, I do not want to push people on Twitter to Barnes & Noble necessarily. I want the path of least resistance that leads to my book.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? I recently had a poll on Twitter, I asked my followers, what they would prefer, Slack or Discord.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

NOVEMBER 8, 2021

They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Outbrain

JULY 24, 2019

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

seo.co

MARCH 8, 2020

They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Marketing Today

APRIL 25, 2013

As a pragmatic thinker, he is looking for practical, put-it-to-work advice in any book that he reads. For David Meerman Scott the subtitle was, "How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly.". He is reluctant, but not unwilling to embrace new ways of doing business.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

SocialPilot

DECEMBER 7, 2023

Episodes range from 20-50 minutes and cover everything from tips and strategies to interviews with industry leaders and case studies. There are more than 200 episodes you can scan through and learn about best ads practices on top-rated social media platforms like Facebook, Instagram, Twitter, TikTok, etc.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61