Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Vidyard

OCTOBER 10, 2018

At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR). Read how Terminus boosted response rates by 3x Any marketing organization measured on revenue that isn’t promoting the use of video to its sales team is leaving money on the table.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Predictive Response

DECEMBER 2, 2020

Focus on the open rate as a starting point when you are looking to improve engagement with your email campaigns. If your open rate is low, the time and money you are putting into the campaign content are not well spent. According to Forbes, non-profits saw an email open rate of 29.3% in March 2020, up 4.4%

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Belkins

NOVEMBER 29, 2020

Open statistics will help you to learn about their preferences and behavior to create more targeted messages. For instance, if they clicked on a case study you had sent them earlier, begin your next email by suggesting similar advantages to their business. Furthermore, ask a few questions to boost your response rate.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. But there is hope.

Lead Ranking 52

Lead Ranking Marketing & Strategy Marketing Strategy Lead Scoring 52

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Scoop.it

MARCH 26, 2019

Case studies. Case Studies and Testimonials. Case studies and testimonials are some of the best pieces of sales enablement content available to a salesperson. Furthermore, a simple case study or testimonial can be repurposed into shorter quotes for use on landing pages, social media content, emails and more.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Optinmonster

APRIL 3, 2024

Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. Be a case study for them, and your chances of getting a response will skyrocket! Segment your list based on factors like industry, role, or previous interactions.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

ConvertKit

AUGUST 4, 2021

It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Brian Dean runs Backlinko , a popular blog and newsletter with SEO guides and case studies. It warms subscribers up for all your future content. Image via ConvertKit. Image via Monica Lent.

Examples 145

Examples Newsletter Template Landing Pages 145

Vidyard

MARCH 22, 2017

In other words: email open rates are great for knowing when a prospect has clicked on an email, but really don’t tell your salespeople anything about how engaged they are. Case Study: Data-Backed Persistence Pays Off. It can also increase the click-through rate on the emails your reps are sending out by 50%.

Video Marketing 93

Video Marketing Marketing Qualified Leads Leads Lead 93

Valasys

OCTOBER 25, 2018

As SMS has an extremely high open rate, your strategies will fall flat if it is being sent to people who have no need for them. Case Study. After implementing this strategy, they witnessed an excellent response rate as people would react quickly to the SMS.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns. Personalize the Email Heading.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

ConvertKit

FEBRUARY 16, 2021

In her email sequence, the first few emails have an open rate of over 70%. Even by the end of the free email course—10 emails and 12 days later—almost 60% of her subscribers open these emails. Open rates for Blogging for Devs free email course. Monica’s effort to attract engaged subscribers worked.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. Are the people who are responding more qualified?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Optinmonster

NOVEMBER 27, 2023

Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one. BONUS : Check out this case study on how DigitalMarketer boosted conversions with OptinMonster !

Copywriting 110

Copywriting Template Work Management Marketing Management 110

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

FEBRUARY 16, 2012

Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report].

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Single Grain

JUNE 1, 2021

A HubSpot report showed that the software industry saw a cold email open rate of just 20% — which means that 80% of cold emails from SaaS companies were never even read: This leads to the question of how SaaS companies can create emails that not only connect with prospects but also get their customer value management off to a positive start.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Hubspot

AUGUST 23, 2023

You can attach client case studies to provide your prospect with a detailed preview of your work. Cold Sales Email Templates for B2B Here are cold email templates that you can use to create emails your prospects will want to open. Check out our previous campaigns here — [LINK TO RELEVANT CASE STUDY].

Template 54

Template Marketing Budget Work Management Enterprise Management 54

Albacross

NOVEMBER 13, 2018

Take this case study by B2B sales emailing consultancy SalesFolk, for example. In this case study, SalesFolk talks about how they helped their client boost their cold email open and response rates. That’s a 10x increase in their response rate – just by switching up the contents of their sales email!

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

Hubspot

OCTOBER 15, 2018

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Their response rates were below 2%. The results of this email spoke for themselves: 57% open rate. 21% response rate. When works best for you?

Template 101

Template B2B Sales B2B Response Rate 101

SpotMe Blog

SEPTEMBER 22, 2022

On average, they prefer 5- to 10-minute bitesize case studies”. . For example, before your event, you could use the ‘submit your case’ technique. This is a way to invite HCPs to submit detailed case studies that are used to feed panel conversations. And there are several ways to do this through HCP interaction.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Optinmonster

FEBRUARY 27, 2024

Sales Follow Up Email Subject Lines Here are several effective sales follow up email subject lines designed to increase open rate and response rates from your prospects: 1. Case Study: See How Scott Wyden Imagery Recovered 21% of Abandoned Carts and Grew His List 3x ! Best regards. “Missed You!

Template 83

Template Top of Funnel Examples Marketing Proposals 83

markempa

AUGUST 19, 2013

DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns? You need to find out what percentage of your [audience] are opening and reading on mobile. We have a B2B client with a mobile open rate of only 4%.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Online Marketing Institute

JULY 31, 2009

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

AUGUST 27, 2019

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. But those who do cold e-mails right can see incredible results in record time — like one SaaS company that saw these results from a few simple e-mail tweaks : 57% open rate. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

SEPTEMBER 12, 2019

Oh, and the average email open rate is between 15.22% and 28.46%. Case Study: Close makes it really simple for companies to scale their sales teams and make their processes more efficient. Case Studies: HotelsByDay used Reply to save 7 hours a week for each salesperson on their team.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Heinz Marketing

JANUARY 22, 2020

These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”. One thing to note: if you add cold purchased lists to nurture programs, you will typically see lower response rates and higher bounces/unsubscribes than leads produced from organic inbound channels.

Lead Nurturing 106

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 106

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? Profit Week: E-Mail Marketing by MineThatData Kevin Hillstrom provides a thought-provoking look at the current state of email marketing, where "we celebrate a 0.15% response rate" and concludes that the model is broken.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

Single Grain

JANUARY 15, 2020

Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. The average email open rate for all industries is 20.81%. Communicate a clear benefit.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

SnapApp

JULY 7, 2017

Now, let’s look closer at responses. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. However, the content types listed above were most popular. . Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118