Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period.

Click Rate 107

Click Rate Budget Programs Case Studies Open Rate 107

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Boost up the participation of their Brand Loyalty program nationwide.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

The Point

SEPTEMBER 17, 2014

After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Smashmouth Marketing

OCTOBER 1, 2021

Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Zoominfo

JULY 23, 2020

Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Make sure to monitor open rates, CTA clicks, and replies to identify the most interested prospects (aka your warm leads). Create Compelling Content.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Porch Group Media

JUNE 27, 2018

The campaign also generated: 2.22% open rate.61% 27.36% clicks to open. These emails have been added to the client’s daily email deployment plan, and the project is ongoing. The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. 61% clicks to delivered.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Heinz Marketing

MARCH 24, 2022

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . 46% of emails are browsed and opened on mobile ( Hubspot ). Close the distance and create a conversational tone before they even open your email. .

CAN-SPAM 103

CAN-SPAM Open Rate Urgency Marketing Click Rate 103

Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Vision Edge Marketing

OCTOBER 25, 2022

The email sent on behalf of the leadership team member had an open rate of 1% (15 people) with a 5% click-thru rate. . While the open and click-thru rates suggest the subject lines and calls-to-action (CTA), needed improvement; the real issue was that they needed more weight behind their arrow.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 86

Urgency Marketing Open Rate Case Studies Click Rate 86

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. Her open rate on these programs is higher than other emails that are straight product pitches.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesGrape

OCTOBER 6, 2023

Email Open and Response Rates: While telemarketing is primarily focused on phone calls, incorporating email outreach can enhance lead generation efforts. Tracking open rates and response rates for follow-up emails provides insights into the effectiveness of your overall communication strategy.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Porch Group Media

FEBRUARY 2, 2022

How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Email Marketing Case Studies — Case learning from the V12 email team on what is working for our clients and how you can duplicate this success.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Televerde

JUNE 6, 2022

Some other types of sales emails that get great returns include: Welcome emails Case studies FAQ emails “How To” emails Discounts and special offers Lead magnets Industry insights Reminder emails. Follow this five-step sales email template to write sales emails that your readers will open and respond to.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Zoominfo

FEBRUARY 13, 2019

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ).

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

ClearVoice

MAY 6, 2024

Case Studies and Examples To get a better understanding of how customer insights can power content personalization, let’s look at a few case studies and real-world examples: 9GAG Source As one of the largest cross-platform entertainment networks, 9GAG has a huge catalog of user-generated content.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Webbiquity

FEBRUARY 5, 2021

Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

BOP Design

MARCH 10, 2020

We’ve seen good open rates for clients that have given their newsletter a clever publication name and use that for the subject line, along with the month. We’ve also seen high open rates for subject lines that pose a question or include an industry-appropriate emoji. It should never be misleading.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Marketing Insider Group

OCTOBER 23, 2019

Improve your reputation through case studies and testimonials. It generates a list of people for you and sends your message to the recipients when they’re online: this improves the open rate to increase your chances of a response. Increase company morale by setting and achieving specific goals. Programmatic Advertising.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. If you’re producing “heavier” pieces of content, like e-books , case studies and whitepapers, your automated emails are a great way to encourage further engagement with your content. Case studies. One day, it’s traffic.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

ClearVoice

MAY 12, 2022

Share case studies. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Besides your email subject line, it’s vital to hook your subscribers in with your newsletter’s opening line. Share product updates. Offer new discount offers.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Optinmonster

JANUARY 29, 2024

This includes creating case studies, product sheets, and other materials that help the sales team close deals. Email Open Rate This metric tracks the percentage of recipients who open an email out of the total number of emails sent. Recommended Resource : How to Increase Email Open Rate (With 10 Proven Tips!)

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

ClickDimensions

MARCH 31, 2023

Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94