FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2B Digital Marketer

MARCH 18, 2021

Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. There are plenty of great tools to help you with your content marketing. More episodes on content marketing: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Martech Advisor

SEPTEMBER 23, 2019

Direct mail marketing in 2019 is more important to have as part of your marketing mix than ever. There’s a specific place for both types of marketing and you need both to be great. But brands can engage with consumers on platforms other than digital and experience positive return on investment (ROI).

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

B2B Digital Marketer

AUGUST 12, 2021

09:14 – Case study: auto repair shop. 29:51 – Where do press releases fit in your marketing mix? Digital activity ROI assessment: [link]. appeared first on B2B Digital Marketer. 12:12 – Data in press releases. 14:17 – Consistency in press releases. 36:43 – Budget reallocation.

Press 52

Press Social Media Relevance Media 52

Televerde

FEBRUARY 6, 2020

Before you bring piles of whitepapers and case studies to your executive team to review, you need to pare down what you’ve gathered into what’s most relevant to them. Case studies will be a huge help, but make sure you find ones that are in a similar industry to you. To see for yourself, check out this ROI calculator.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

SmartBug Media

JULY 10, 2019

When this comes up, it’s helpful to have a few case studies in your back pocket. If you keep these three considerations in mind, you’ll have no problem revamping your marketing strategy and action plan to better attract enterprise-level clients. Expand Your Reach. Remap Your Sales Process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Valasys

JULY 31, 2023

Customer acquisition is the foundation of business growth and success – know your audience, understand their desires, and craft the perfect marketing mix to thrive beyond expectations Imagine you own a trendy online fashion store. Analyzing data and refining your strategies based on insights will be crucial to maximizing your ROI.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. Larry Kim offers eight tips to improve the ROI from your AdWords campaigns, including using your prospects’ words, optimizing ad copy, and using long-tail keywords to get more conversions at a lower cost. Case Study: Improving Low Quality Score Accounts by PPC Hero.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Here are some ways to do it: Find a mutual contact and ask for a personal introduction.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Here are some ways to do it: Find a mutual contact and ask for a personal introduction.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. Disclosure: The Philly leg of the Blogwell tour was sponsored and hosted by my employer: SAP.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. . Case studies with compelling statistics and super-relevant, industry-specific scenarios. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. Case studies with compelling statistics and super-relevant, industry-specific scenarios.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SmartBug Media

JUNE 11, 2021

Outbound efforts still have a place in marketing, especially as it pertains to raising brand awareness. However, the biggest obstacle we continue to face is proving ROI on a given outbound campaign. Schools are held to high standards and as such, reputation management is a crucial element in the marketing mix.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Case Studies. Predicted ROI.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Directive Agency

APRIL 15, 2022

As a result, this can lead to higher ROI (return-on-investment) when comparing SEO with PPC. Solutions – phrases or keywords that include words such as top, best, reviews, or case studies. Both SEO and PPC are critical components of digital marketing, again, aiming to accomplish similar goals, though by different means.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

DemandBase

SEPTEMBER 17, 2018

ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. When the three pieces are seamlessly integrated, their value surpasses their individual ROI. Measure Marketing ROI: Best Practices from the Experts. Data-driven marketing has long moved on from novel to necessity.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Biznology

DECEMBER 17, 2012

Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). Is Big Data working?

Case Study 80

Case Study Case Studies Studies Customer Satisfaction 80

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Hubspot

MAY 28, 2010

If you're a marketer and your CEO isn't convinced social media is worth the time and effort, you've got a major roadblock to overcome if you want to start incorporating social media initiatives into your marketing mix. So, why should you care about this data?

Social Media 28

Social Media Social Marketing B2B Marketing Media 28

The ROI Guy

OCTOBER 11, 2010

To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Convert

MAY 24, 2022

The internet is littered with pitch decks and case studies with graphics of “hockey stick revenue” and “exponential growth.” These acquisition strategies are not sustainable and will reach a point where they can’t return a positive ROI. But the devil is in the detail. The business world has long championed growth at any cost.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

The ROI Guy

JUNE 16, 2010

The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling. Analyst case studies and validation, and peer social network recommendations are key to early engagement success. And when they find you do you have the right tools to engage them?

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. It's not an admission of ineptitude – and clients are always more scared of failing than they reveal. Spot on everything.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Moz

OCTOBER 1, 2020

They're thinking about ROI and their customers and operational costs. We're one small piece of your client's much larger marketing mix. Case studies. So the number-one recommendation that came out of this survey was case studies. Case studies are great. Clients love case studies.

Ad Building 74

Ad Building Best Practices Forecasting Case Studies 74

Full Circle Insights

FEBRUARY 28, 2021

In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89