markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. Video isn’t the cheapest form of marketing content. Build Multi-Purpose Content. As video is becoming an increasingly popular way to create content, Google gives ranking priority to pages that have videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Case studies (65%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Walker Sands

OCTOBER 24, 2018

Are you struggling to create strategic content that gets real results for your B2B brand? According to a recent report from eMarketer , while 86 perfect of B2B marketers have a content marketing strategy, only 11 percent describe their strategy as being “very effective.”. Perform a content audit. You’re not alone.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) percent of U.S.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies. Content upgrades. Create action packed content (like the cat!) A Case studies are winners too! According to eMarketer 62.6 According to eMarketer 62.6 and be ready to share it.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. Globally, abandoned cart content was worth more than $4 trillion. Netflix is a case study on this one.) was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!)

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

DECEMBER 16, 2010

, The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

KoMarketing Associates

JULY 31, 2018

Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. According to eMarketer , 84 percent of millennials working in B2B believe that their smartphone is essential to their work. Content Marketing and Local SEO.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

ClearVoice

DECEMBER 8, 2020

Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience. Paid and organic content are the perfect duo together. As you’re attracting potential customers, the next level of your funnel goes into your organic content.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. More here: [link]. Proud papa.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. A video case study of how your product is used. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% When asked what types of content performed best, still images ranked in at 41% with videos at 40%. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? According to eMarketer, digital ad spending in the U.S. Whether that’s an ebook, video, case study, or demo request page, every ad comes with a payoff. will reach $248.72

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Outgrow

MAY 5, 2021

Incorporating Interactive Content & Personalization. Interactive content has slowly been gaining popularity in industries across the board. And that is what interactive content is all about. E-commerce Marketing Case Study. We all undoubtedly feel the thrill of Buzzfeed quizzes. Try Outgrow for free now!

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Buffer

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. Measure your strategy.

Social Media 98

Social Media Rules Media Click Rate 98

Content Standard

FEBRUARY 17, 2015

Some companies have been more proactive about this than others, and their examples serve as strong case studies for any business considering a similar move. Dell is one company that has used native advertising through its media partnerships to develop content that contributes to the brand’s future.

Branding 40

Branding Brand Identity Business Advertising Agencies 40

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). and 23% share content on SlideShare.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. I was truly impressed with the quality of the presenters and their content. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Industrial Marketing Today

DECEMBER 7, 2010

Content is what drives the lead nurturing engine. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. How do you nurture leads? Ardath Albee, CEO of Marketing Interactions, Inc.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. eMarketing Strategies for the Complex Sale. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. Studying psychology and behavior aids marketers' persuasive capabilties.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

FEBRUARY 7, 2012

More than 8 in 10 say user-generated content from people they don't know influences what they buy and indicates brand quality, while 51% say it is actually more important than the opinions of their friends and family , and far more trustworthy than website content. Getting Started With User-Generated Content.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Directive Agency

MAY 2, 2017

Or maybe your publish such outstanding content it compels them to share it. Plus, 87% of B2B marketers use Twitter to promote their content , and they rate Twitter as the second most effective social media website. This means that you retweet them, promote their content, and like and reply to their tweets.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JANUARY 6, 2011

According to eMarketer, the average open rate for a marketing email is 19.1%. One of the best ways to learn how to do this effectively is to read up on case studies. One is a panel how to develop content for specific buying stages and another is a case study on turning innovation into new revenues.

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28