Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

FMG Suite

MAY 26, 2021

I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. It now is at the #3 spot on the first page of Google! . As specialists in 401(k) rollovers, we knew we needed to address the content on our website, but we’re not writers! FMG SUITE SOLUTION.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Brightedge

OCTOBER 9, 2020

A simple Google search has become complicated. The layout of the search engine results page (SERP) is also up for grabs. The layout of the search engine results page (SERP) is also up for grabs. Help them by creating brand comparison content and promoting your good reviews and case studies.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. It was clear that the site did not rank for any featured snippets on Google. The next step is to add all of this data to a Google Sheet and see how everything matches up to my client's site.

Case Studies 64

Case Studies Case Study Features Studies 64

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs. more backlinks than positions #2-#10.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. What do you think the EU antitrust case is about?! Is this an ethical move by Google? They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. In fact, all Google properties cumulatively only have a listing in 36.26

Wikipedia 147

Wikipedia Google SERP Business 147

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. Studies show that organic CTR data can make an impact on Google’s rankings.

CTR 40

CTR SERP Activities Google 40

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Google Analytics will be key here, as will campaign URLs.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

LeadSquared

FEBRUARY 4, 2021

Google has always denied the direct influence as well. But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. And we tested the theory for both specific audiences and generic ones on Google Ad Preview & Diagnosis tool. Key Findings. Inactive Ads.

Organization 52

Organization Google Ads SERP 52

seo.co

FEBRUARY 10, 2020

How much time does it really take to reach rank one in Google search? Google is a complex search engine, with an algorithm even experienced experts don’t fully understand, and different tactics yield different results. Most businesses need to spend multiple years climbing to the top of the SERPs. The High-Level Overview.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Marketing Insider Group

JANUARY 25, 2021

Google is still king. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Google aims to deliver the best answer to a searcher’s query, which is the same focus your SEO experts should have. It has a critical role in SERPs (search engine results pages).

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Moz

FEBRUARY 10, 2020

A featured snippet is important because it represents an additional SERP feature that you can secure. Note: On January 23, 2020 Google announced that featured snippets would no longer be listed twice on the first page. For more information, you can check out this thread from Google Search Liaison.

Case Study 67

Case Study Case Studies Features Studies 67

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. This wasn't just Google not using links anymore or using links less. This wasn't just Google not using links anymore or using links less. Video Transcription.

SERP 54

SERP Correlation Domain Content 54

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Convenience.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The case for making featured snippets just another result. Will more sites implement snippet-control markup to tell Google not to include that URL as a snippet?

Features 111

Features SEO CTR SERP 111

Marketing Insider Group

DECEMBER 20, 2022

Are you asking for Google reviews or testimonials? Start by asking them to copy and paste what they’ve already written to you in a Google review. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Testimonials. Two birds, one stone.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. It works great when someone googles a TOFU keyword and then downloads your lead magnet.

Top of Funnel 110

Top of Funnel SEO B2B Paid Search Agency 110

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Once your brand receives five reviews on Google, your business will begin to show up on Search Engine Results Pages (SERPs). Create case studies.

Effectiveness 138

Effectiveness Marketing Management Case Studies Case Study 138

Sharpspring

JUNE 15, 2022

Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying from you. Whether you want it or not, your customers are going to search for your brand name in Google. Search for your reviews and case studies.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Sharpspring

JANUARY 19, 2022

Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. Unless you ran that piece through a plagiarism detector, you could receive a “cease-and-desist” letter or a penalty from Google. Does Google penalize AI content?

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Convenience.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

The SEO Writing Assistant Tool is a Google Docs add-on and a WordPress extension that can quickly analyze any text online. The first thing you want to do before you start writing is to determine the keywords you want your content to be shown for in Google. As our study revealed, content optimization can be a rather time-consuming task.

SEO 133

SEO Content Marketing SERP Case Studies 133

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. When and where to choose Google categories.

Google 65

Google Tools Business Work Management 65