Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Hinge Marketing

OCTOBER 22, 2020

It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this? Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ClearVoice

FEBRUARY 3, 2021

Whether you’re a business, an agency or a marketing consultant operating in the B2B category, your outreach strategy needs to be targeted toward business customers. Case studies. White papers. Strategies. Strategy: one general homepage, but early identification. Native content in industry publications.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. Creating Urgencies with Every Interaction.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. A useful framework for content strategy.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

SmartBug Media

JANUARY 30, 2020

Create a Channel Marketing Strategy. The way you market through your partners is just as important as the way you target your own audience. The first step in your channel marketing strategy is to double down on your best partners. A channel-focused branding strategy will produce the most ROI from your marketing efforts.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Here are 3 main insights discussed in the webinar: 1. Here are 3 main insights discussed in the webinar: 1. Bonus : Make a video case study.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

NuSpark Consulting

SEPTEMBER 7, 2016

As such, they have a deep understanding of technological complexities and can rattle off an alphabet soup of acronyms; however, they may not have a strong understanding of business strategy. To do that, you need to help him where he’s weak — building the business case for technological change. Education Breaks Down Barriers.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. By using the right webinar solutions and deploying best practices one can reach much higher conversion rates and unleash the true power of interactive marketing. A2T Components.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Seismic

MAY 16, 2019

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. Having a strategy in place is not optional anymore – it’s a necessity for all sales organizations that want to stay competitive. The question now is, what do we need to do?

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Hinge Marketing

MARCH 28, 2016

In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. So what are the top strategies for getting referrals? So let’s review the top 5 strategies that have proven effective for professional services firms.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Sprout Social

SEPTEMBER 9, 2016

” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

NuSpark Consulting

FEBRUARY 25, 2012

Producing enough relevant content targeted to specific audiences and personas. Lack of internal process and plan to implement a content marketing strategy. Minimal time to do thorough research before producing content. We watch webinars, view videos, and go to content conferences. Email Marketing Content.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Directive Agency

FEBRUARY 28, 2022

The more secrets you could keep about your process and business strategy, the better. According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. Joint case studies are a great first step towards showcasing your joint value proposition. . How do you co-market?

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

NetLine

OCTOBER 17, 2019

From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy? What are your top performing pieces over the past year and what are the KPIs used to measure performance of those assets?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. It can be anything from a research report to an insightful eBook to a free tool. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I get the importance of Brand.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I get the importance of Brand.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. Embrace speaking events and webinars.

Personalization 93

Personalization Brand Identity Branding Tips 93

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Totty told me in interview, “The focus of my role has morphed into content strategy and creation. ” And I say “Yes!

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email? Leverage past archived and recorded (archived) events with email links. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! How do they build a business case?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Are you using videos as part of your content marketing strategy? If you take a step back and see what is really going on here, it does begin to make more sense.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

ClearVoice

DECEMBER 18, 2023

ABM, however, cannot work without a content strategy. This makes content marketing an extremely vital component of an effective ABM strategy. According to a recent ABM Leadership Alliance survey, it’s a key B2B marketing strategy, contributing to 84 percent pipeline growth.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Directive Agency

OCTOBER 20, 2017

Because blog content is more about education, you still need a way to drive leads as you build your audience. Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. We might do something like: Benchmark Study of B2B Site Speed Across 1,000 Sites. Free demos.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Kapost

MAY 12, 2016

Here, browse our white papers,” we say. Or, “please click here to review our 100 webinars.” I’ll often hear at a conference something to the effect of “Nobody uses <FILL IN YOUR FAVORITE TECHNOLOGY OR CHANNEL> to <SOME ACTION> That’s true of course, except the fourteen people who actually DO exactly that.

Differentiation 48

Differentiation High Quality Lead Marketing & Strategy B2B Sales 48

Hinge Marketing

MARCH 7, 2016

In fact, according to our study of 530 professional services firms , generating referrals ranked highest in terms of current marketing priorities. Our recent Referral Marketing Study exposed an interesting truth. The reason is speaking at conferences and other industry events raises your visibility as an expert.

Ideal Customer Profiles 48

Ideal Customer Profiles Tips Terms and Conditions Case Studies 48

EMagine B2B Blog

MAY 21, 2015

Once you’ve created the trust with your users and are considered a reliable and creditable vendor, build on that, by incorporating educational resources such as: White papers …that aren’t thinly-disguised brochures or user guides for your product, but that treat the broader industry problem/solution context.

Marketing Websites 40

Marketing Websites Paid Search Agency Ad Building Education 40

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. What would you do? Good stuff. link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149