Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you hit “Create new,” on the homepage, you can enter a title for your email. Choose either the Build or Test, then select Next.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

ClickDimensions

APRIL 25, 2024

Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization? Deliverability What is Email Deliverability?

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Email Marketing Deliverability CAN-SPAM Template 52

Zoominfo

OCTOBER 15, 2019

Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM? Performing just a little research beforehand can go a long way with an opener like this.

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Template Zoominfo Ethics B2B Sales 113

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

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Email Marketing Campaigns Autoresponders CAN-SPAM 287

SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Segment your email list so you can send targeted emails to distinct groups of people.

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Newsletter Practices Analytics Optimization 106

Marketing Insider Group

JUNE 22, 2023

Marketing automation can save you time and money and improve the buyer’s journey. The software can also automate collecting data and sending out personalized campaigns. You could start by buying lead lists and sending automated marketing messages with generic templates. What Is Automated Marketing?

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Marketing Automation Services Budget Programs Automation Work Management 255

SendX

JUNE 27, 2020

All of his focus was on dashing templates or quirky subject lines. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me.

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Deliverability Work Management CAN-SPAM Tips 195

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

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Deliverability CAN-SPAM Opt-out Opt-in 108

Marketing Insider Group

JULY 25, 2023

And can you guess which industry is ahead of all others in adoption? Don’t expect AI tools to replace your writing and marketing team, but they can assist with proofreading, editing, revising, and optimizing for search engines. Copying content whole cloth from AI without attribution can wreck your SEO and create legal problems.

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Marketing AI Budget Programs Tools Copywriting 189

BenchmarkONE

APRIL 3, 2019

While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime. An effective HTML email template can set your email apart from the masses. To templatize your subject lines, consider keeping a swipe file handy.

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Template Top of Funnel Ideal Customer Profiles Opt-out 78

SendX

OCTOBER 9, 2020

In case you want to test the existence of email marketing, you can check the inbox of your email and see the efforts of the sending brand. Lack of Personalization Sending an email with the same template would not make an impression on the recipient, and in this regard, the marketer should have the creativity to send an email.

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Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

SmartBug Media

OCTOBER 4, 2022

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? They haven’t “warmed up” their domains. Why is it important?

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Domain Deliverability CAN-SPAM Template 98

Litmus

NOVEMBER 21, 2023

While your relationship with your ESP can change over time, leaving one to move to another is bound to be an emotional time. Sustain email deliverability Another quality you want to uphold from one ESP to the next is deliverability so that your messages don’t suddenly go to spam. Here’s why you need to have a migration plan in place.

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Process CAN-SPAM Template Deliverability 89

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

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Deliverability Rules CAN-SPAM Phishing 92

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Prospects are ignoring emails, and clicking the spam button.

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Template Work Management Marketing Automation Services Top of Funnel 101

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sharpspring

SEPTEMBER 16, 2022

And yet, it can sometimes feel a bit discouraging. But keeping at your email outreach efforts is a smart business investment because you get to accumulate all those contacts (so you can build long-lasting relationships with them), learn from your success and failures and consequently adjust your marketing efforts to make it more effective.

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Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. What is a spam-tolerant mailbox? Out it goes. Is this a thing now?

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. Long Tail Pro.

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Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For every $1 you spend on email marketing, you can expect an average return of $40. That is a 40x ROI. Porch Group Media ) 42.3%

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Top of Funnel Newsletter Planning Peer-to-peer 110

Litmus

APRIL 15, 2021

Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Whether you’re sending an automated email or looking to avoid the spam folder, our decision tree will help you tackle every pre-send question you might come across. Question #1: Are you using a pre-tested email template?

CAN-SPAM 107

CAN-SPAM Template Mobile Marketing Deliverability 107

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Don’t mislead.

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SMS CAN-SPAM Privacy Opt-out 98

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. It prevents recipients from marking your emails as spam.

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B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Oktopost

APRIL 14, 2021

Gmail and Outlook can be used free of cost. . Their interface is simple, and you can easily create an email to send recipients. . You can send emails straight away without any difficulty. You can’t use proper buttons for your CTA hyperlinks. . You can’t use HTML templates .

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

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Enterprise Management Email Marketing Practices Work Management 52

Heinz Marketing

JUNE 27, 2023

Sometimes even in the dreaded spam folder. I cleansed our database regularly, we segmented our lists in various ways, and we tried lots of variations of subject lines, CTAs, content formats, and even revamped our newsletter template. And worse yet, our emails were landing in the Promotions tab every time. I was feeling like a fraud.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Martech

MAY 4, 2023

YouScan , a platform for social media listening with image recognition, has introduced Insights Copilot which can provide insights based on a very large number of online conversations. It answers any questions related to a specific monitoring query and removes mentions that are not relevant or spam, increasing the accuracy of the response.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 115

Goolara

FEBRUARY 14, 2023

I also suspect that some of the layout mistakes we used to see are no longer common because people are either using the templates provided by their EPSs or they are using the drag-and-drop features that are designed to eliminate a lot of these problems. Even after I’ve identified them as not being spam. Cliquer sur le lien!

Phishing 59

Phishing CAN-SPAM SMS Template 59

Litmus

APRIL 6, 2021

If you don’t have one, you can get our template in our ESP migrations ebook. All of those organizational niggles you had in your previous ESP can be remedied! A good naming convention can make it easier and faster to find what you’re looking for in your new ESP. ISPs will deliver your emails to the spam folder.

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Vision6

APRIL 25, 2023

Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place. Research shows that personalised emails can achieve up to 26% boost in open rates compared to non-personalised ones.

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Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

AUGUST 19, 2021

You can easily update it. Costly mistake, but you can redirect quickly. And since email has the highest ROI among digital channels, these mistakes can be very costly. To avoid errors, every email—even pre-tested templates—should be tested before every send. Spelling error in a blog post? No worries. Click edit and revise.

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Privacy Policies Deliverability CAN-SPAM Privacy 115

Optinmonster

APRIL 27, 2021

Do you want to learn how to prevent spam registration on WordPress? But when you’re fighting against spambots and fake registrations, it can feel even more discouraging. That’s why, today, we’re going to share 3 surefire methods for protecting yourself against spam registrations in WordPress.

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CAN-SPAM Click Rate Deliverability Sales Qualified Leads 67

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Goolara

JANUARY 18, 2021

Some of this is, no doubt, because most ESPs now offer templates and drop-and-drag options that can help avoid serious HTML mistakes. Another possible reason is that many companies have streamlined their email design to use a branded template each time. Getting the font size right can be tricky. Fun with Templates.

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CAN-SPAM Template Transparency Banners 64