Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Don't Purchase Contact Lists.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy.

Open Rate 83

Open Rate Practices Best Practices Urgency Marketing 83

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Determine the objective of the emails. Work on a memorable email copy.

Conversion 87

Conversion Optimization Content Curation 87

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 69

Creativity Urgency Marketing Open Rate CAN-SPAM 69

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Outgrow

AUGUST 11, 2020

Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . Get Ideas from the Direct Response Marketing Playbook.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Adobe Experience Cloud Blog

DECEMBER 26, 2013

If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? While retargeting ads can be used to combat abandoned carts, an email campaign is an alternative way to make these purchases complete. Once you have this information, you can tailor your message.

Urgency Marketing 48

Urgency Marketing Thought Leadership Mobile Marketing CAN-SPAM 48

LeadSquared

OCTOBER 22, 2013

You have skillfully crafted your email campaigns , they have swam past spam filters and have been delivered to your recipie nts’ inbox …most of the emails have even been opened , but here comes the tricky part. How do you get your recipients to click on the hyperlinks and calls to action within the emails?

Click Rate 52

Click Rate Urgency Marketing Email Campaigns Opt-in 52

Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. 47% of email recipients open an email based on the subject line alone.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Salesforce Marketing Cloud

JANUARY 11, 2024

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Here’s how you can prepare today.

Domain 134

Domain Deliverability CAN-SPAM Marketing Management 134

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Should you send emails in the day or at night?

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 98

Email Marketing Planning Work Management Marketing Management 98

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 101

Copywriting Email Marketing Planning Paid Search Agency 101

Optinmonster

MAY 14, 2020

In this flash sales guide, we’ll go over what flash sales are, and how you can create an email sequence to help boost your bottom line. You’ll also get some flash sale email best practices to enhance this money-making tactic. Flash sales can boost your sales in a matter of days, if not hours.

Urgency Marketing 89

Urgency Marketing Promotion Click Rate Email Marketing 89

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Best time to Send Email Campaigns.

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Optinmonster

DECEMBER 9, 2019

What if we told you, you can get them back (and no, you won’t need John Cusak or his boombox)? With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. 10 win back email examples to learn from.

Examples 58

Examples Email Campaigns CAN-SPAM eCommerce 58

Litmus

FEBRUARY 2, 2024

Here’s how email preview text improves your subscriber experience and boosts performance. Increases open rates Email preview text lets you add more context to your subject line, which can boost your email open rates. For example, if your subject line announces a sale, the preview text can say ‘up to 60% off!’

Open Rate 114

Open Rate Click Rate Paid Search Agency Impressions 114

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 62

Tips Opt-out Opt-in Click Rate 62

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Automate What You Can. Keep Email Content Useful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Scoop.it

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions.

Email Marketing 79

Email Marketing Lead Scoring Lead Ranking Click Rate 79

Optinmonster

MAY 10, 2023

Struggling to drive more leads and sales with your email marketing? One effective strategy to increase revenue and sales is through strategic product recommendation emails. In this article, we’ll cover what a product recommendation email actually is and discuss the benefits of sending them.

Examples 71

Examples Product Cross-Selling Loyalty 71

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Test your emails. Why Email Marketing?

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Delivra

FEBRUARY 25, 2019

That’s why it’s been so difficult for us to narrow down our favorite email marketing case studies of 2018. Although they’re unique, each of these email examples has one thing in common: a well-thought-out strategy. In this post, we’ll go over important qualities your email marketing series should include.

Case Studies 63

Case Studies Case Study Studies Email Marketing 63

Litmus

JUNE 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. So, the, whatever the email app is there.

CAN-SPAM 98

CAN-SPAM Phishing Urgency Marketing Email Marketing 98

SmartBug Media

SEPTEMBER 25, 2020

With so many great content we still weren’t able to attend everything live (thank goodness Power Pass Holders can access the sessions for the next year!). Is there a limit on the number of times we as marketers need to be reminded about this? It’s about humans , not about leads. Answer: no, there is not). Gated content has its place.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Scoop.it

APRIL 14, 2022

In other words, high-converting newsletters can be an integral part of a successful marketing strategy. An email newsletter is a type of email that brands send to their audiences to provide information about the latest company news, updates, or tips. What kind of content can they derive value from ? Image Source ).

Newsletter 52

Newsletter Design Practices Top of Funnel 52

Optinmonster

NOVEMBER 16, 2023

Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing. Create a sense of urgency by giving a deadline.

Open Rate 97

Open Rate Tips CAN-SPAM Segmentation 97

Sprout Social

AUGUST 4, 2021

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! What is email marketing? Let’s get right to it.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. What can you do? Think about how to personalize your emails, i.e., target them to users based on their preferences, interests, or purchase history. What can you do?

Opt-out 198

Opt-out Opt-in Burn Rate Urgency Marketing 198