Zoominfo

MAY 19, 2020

Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Communicate the duration and tеrms of thе discounts to create a sense of urgency.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, how do you do it?

Creativity 317

Creativity Examples Marketing Budget Urgency Marketing 317

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Losing a beneficial feature.

Email Marketing 117

Email Marketing Examples Urgency Marketing Merchandising 117

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

Huptech Web

NOVEMBER 30, 2023

Table Of Contents Understanding FOMO (Fear of Missing Out) What is Urgency in Sales? How to Implement Urgency to Boost Sales? Realistic Examples of Urgency to Increase Conversions Proven Effective Urgency Strategies That Lead To More Revenue! What is Urgency in Sales? How to Implement Urgency to Boost Sales?

Urgency Marketing 52

Urgency Marketing Effectiveness Marketing & Strategy Act-On 52

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. Email is a personal channel that most people check multiple times per day. Campaign emails. the list goes on.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Litmus

NOVEMBER 24, 2023

While email marketers (justifiably) emphasize Black Friday email campaigns in their holiday email strategy, it’s not your only shot to hit your end-of-year goals. Green Monday is on the second Monday in December and is typically the last sales push to make purchases for Christmas gifts. Source: Milled 7.

Urgency Marketing 91

Urgency Marketing Best Practices Bundling Promotion 91

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Zoominfo

MAY 19, 2020

Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SmartBug Media

FEBRUARY 18, 2022

As a marketer, it’s your job to wrangle the customer back in before they completely abandon the sale. You can make this happen with a strategy that uses pop-ups, SMS messages , and emails working in conjunction to incentivize the customer to complete their purchase. Every solid email marketing strategy is a sequential process.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Automation 95

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. This is a premium software, but you cannot purchase it online.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. These emails could include a purchase anniversary email, work anniversary email or birthday email. What is an anniversary email? Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Litmus

MARCH 16, 2022

Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences and we think that’s reason enough to add email personalization to your strategy.

Ideal Customer Profiles 90

Ideal Customer Profiles Personalization Conversion Ad Exchange 90

Optinmonster

MAY 30, 2024

Average order value (AOV) is the average amount a customer spends each time they complete a purchase on your website or app. AOV is a crucial metric for any ecommerce business owner or marketer. This number is a helpful benchmark for future sales periods and can also help you assess and improve your marketing campaigns.

Order 77

Order Lead Scoring Lead Ranking Bundling 77

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

SmartBug Media

JULY 28, 2023

Conduct thorough market research to understand their pain points, needs, and preferences. Regularly review and update your qualification criteria to adapt to changing market dynamics. When done effectively, sending a compelling sales message can create a sense of urgency, build trust, and drive conversions.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. MailTimers.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Litmus

JULY 20, 2022

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences. Want to shine a light on your most purchased products? Infuse your email copy with inspirational messages to improve product discoverability.

Personalization 82

Personalization Generation Content Loyalty 82

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketers approach long-term planning armed with data and strategic frameworks. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. Successful marketing requires strong strategies for both now and later. The Long and Short of It. Assume the Worst.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. In fact, 52% of shoppers say that at least half of their purchases are influenced by convenience. Tip #1 – Lend shoppers a hand with Gift Guides. Lastly, keep it authentic.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Soft Bounce: Encountering temporary email issues?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 86

Personalization Work Management Marketing Management Paid Search Agency 86

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. In general, however, shorter is better.

Open Rate 83

Open Rate Practices Best Practices Urgency Marketing 83

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. A common desired conversion is to capture email addresses for email marketing.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. Are you running a SaaS Deal this Cyber Monday?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. When it comes to testing SMS and email flows, every test falls under one category: A/B testing.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92