Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Desired delivery.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Webbiquity

JANUARY 17, 2020

This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns? But while this may have been the case in the short term, GDPR can be really beneficial for your email marketing campaigns.

Email Marketing 302

Email Marketing Campaigns Opt-in Planning 302

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

JUNE 12, 2020

As a smart marketer, you should be taking drawing insights out of that data and taking actions. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. of people who received the email = 1,000 No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

Work Management 202

Work Management Marketing Management Email Marketing Service 202

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. but can include anything that is relevant to the niche, depending on the industry and customer.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 99

Click Rate Budget Programs Case Studies Open Rate 99

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. TikTok’s average engagement rate is 4.25%. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Valasys

OCTOBER 10, 2023

By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Below are the top metrics you can glean from JangoMail’s real-time reports: Delivery Status Delivery status helps you track the status of each message you send.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. Simple Unsubscription: Gmail will enforce a mandatory one-click unsubscription option for recipients of bulk emails.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

FunnelEnvy

OCTOBER 2, 2023

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Many are wary of filling out forms and sharing their information on websites. Let’s look at a few steps marketers can take to encourage web visitors to complete an online form.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! We’ll cover how to improve conversion rates for each part. With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Click here to get started → 2. Ready to convert more visitors to customers?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to. These can be found as buttons, as linked copy, or even copy on images.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. Email automation tools can help you keep you in compliance with CAN-SPAM laws too.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Vision6

JANUARY 31, 2023

Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. There are a wide variety of advantages of transactional emails that your business can leverage: 1. But a quick refresher before we get to that. What are transactional emails?

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Vision6

JULY 5, 2023

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency. A key example of this strategy can be seen in this email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2%

Ad Frequency 95

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 95

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. But how do you choose from the multitude of options out there? Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

JANUARY 13, 2021

You can display notifications to users who have visited your website before and get them to come back. Push notifications can be used on all devices including desktops, laptops, tablets, and smartphones. Out of the different marketing tactics, push notifications are very effective and see a high return rate of visitors.

Traffic 78

Traffic API Click Rate SMS 78

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

DECEMBER 3, 2019

Delivery rate is different and refers to number of emails successfully delivered divided by the number of emails sent. The great part about delivery is that it can be very easily measured! ConvertKit maintains a system-wide delivery rate of over 99%. As mentioned above, ConvertKit maintains a delivery rate of at least 99%.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52