Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. We don’t spam.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. For instance, if your overarching goal is to increase sales, then your marketing goal could be to generate more leads or improve your conversion rates.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. That’s fantastic!

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. 50 ways to send better emails How do you get readers to click and read your emails? You can get started right away by sharing the value of your products or services. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise.

Marketing Automation Services 145

Marketing Automation Services Analytics Software Deliverability 145

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Now, it should be hassle-free, with a one-click solution. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. This way you can be sure to target each and every one differently.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SendX

JUNE 12, 2020

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. What do they have in common?

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 102

Click Rate Budget Programs Case Studies Open Rate 102

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Segmentation allows for personalized content, increasing engagement and conversion rates. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. As often as you can without annoying your customers. How can I ensure that my emails are delivered?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. Contact or webforms are a series of fields that website visitors can fill in to pass over data or personal information to a company.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SmartBug Media

OCTOBER 12, 2022

But without routinely checking your “Contact Us” page analytics and finding ways to improve, you could eventually see your conversion rate plateau—or even decrease. Whereas most website pages are one-way conversations, the contact page opens the door to two-way communication by inviting visitors to initiate a conversation.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This lets you deliver segment-specific emails that boost engagement and conversion. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This lets you deliver segment-specific emails that boost engagement and conversion. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Below are the top metrics you can glean from JangoMail’s real-time reports: Delivery Status Delivery status helps you track the status of each message you send.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

SalesIntel

JANUARY 8, 2024

Simple Unsubscription: Gmail will enforce a mandatory one-click unsubscription option for recipients of bulk emails. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

ANNUITAS

OCTOBER 15, 2020

While these metrics can be a valid part of a strong demand marketing strategy, they don’t tell the whole story. When connected to those outcomes, these metrics can become meaningful, but standing alone, they become dangerous. Clicks and Opens. The problem with clicks and opens is that – at their core – both metrics are flawed.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Smashmouth Marketing

OCTOBER 1, 2021

If you can’t get those two departments in order, your conversion rate will suffer. Part of nurturing your leads is recognizing what makes them unique and meeting them where they are so you can best provide the information that is most likely to convince them to buy. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Webbiquity

JANUARY 17, 2020

This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns? But while this may have been the case in the short term, GDPR can be really beneficial for your email marketing campaigns.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. By analyzing the results, you can identify the most effective strategies and make data-driven decisions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52