CAN-SPAM Churn Rate Click Rate Conversion Rate 
Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. BR is your website and/or email Bounce Rate. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.
Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign.
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Litmus
SEPTEMBER 20, 2022
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.
Content Marketing Institute
JANUARY 11, 2019
You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2%
Only B2B
FEBRUARY 6, 2018
To give an example, you can see which subject line goes better with your emails and gives estimated results by sending the same email with two different subject lines and then picking up the better line on the basis of the responses. CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. PPC: Pay-per-Click.
Litmus
JULY 20, 2021
When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Email read rate or read time.
Hubspot
DECEMBER 5, 2011
That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Here, we'll cover the most important email metrics to measure and how you can use them to improve the performance of your email marketing program overall.
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