Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. So as hybrid and virtual events become even more popular, we need to make sure we fulfill these needs.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Vidyard

MARCH 9, 2020

The spring events schedule has effectively blown up for many brands. Health concerns abound, leading many event organizers to cancel in-person conferences and events. An online event or virtual conference might be just the answer you’re looking for. What is a Virtual Event? Virtual Events Benefits 3.

Work Management 121

Work Management Marketing Management Budget Programs Conference 121

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. You’ve created your new, fantastic tech product. Make a Plan. Get Out There.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Heinz Marketing

MARCH 11, 2020

By Matt Heinz , President & Founder of Heinz Marketing. Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike. Help attendees network with each other: Position your online event as a networking opportunity in addition to a learning event.

Trade Show 100

Trade Show Buzz Network Marketing Conference 100

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. marketers are planning to invest in metaverse-related activities this year. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. How will the metaverse transform B2B marketing? What is the metaverse?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. You can purchase things, attend events, buy virtual real estate, socialise, and more.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? Benefits of Event Branding.

Examples 97

Examples Brand Identity Branding Banners 97

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. She emphasized the importance of customizing your AI tools for each group within your marketing team.

Buzz 52

Buzz CMO Outreach Linkedin 52

SnapApp

APRIL 23, 2019

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work. This tactic is mostly for speakers at an events.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

Convert

DECEMBER 1, 2021

Mix with marketers like you and listen to seasoned voices in the conversion rate optimization world in the CRO events queue of 2022. Looking to attend a CRO event next year? Now, to secure your seats… B2B MARKETING. B2B Marketing Exchange. The official event hashtag is #B2BMX. View Event Details.

Conversion Rate 52

Conversion Rate Optimization Conversion Peer-to-peer 52

Vidyard

MARCH 9, 2020

The spring events schedule has effectively blown up for many brands. Health concerns abound, leading many event organizers to cancel in-person conferences and events. An online event or virtual conference might be just the answer you’re looking for. What is a Virtual Event? Virtual Events Benefits 3.

Work Management 65

Work Management Marketing Management Budget Programs Conference 65

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Attendify

APRIL 9, 2020

Last week we wrote about how we can make the event industry more resilient and shared a first look at Attendify’s forthcoming virtual event platform. This post is part of a series sharing Attendify’s progress in building a virtual event solution to help meet the challenges of the current moment. First Look: Town Hall.

Work Management 73

Work Management Marketing Management FAQ Buzz 73

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 85

Campaigns Ad Building Planning Paid Search Agency 85

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? Eighty-nine percent of event creators surveyed by event software company Eventbrite said that finding and securing guest speakers was a major challenge.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Virtual events. Influencer marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. 30-second summary: . Advanced 5G connectivity.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

B2B Marketing Exchange

DECEMBER 15, 2022

So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! Director of Marketing at G3 Communications, but some folks just call me “Sheri Promo” (looking at you, Nick Lipere).

Planning 52

Planning Peer-to-peer Work Management Paid Search Agency 52

Buffer

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

LeanData

JULY 13, 2020

Don’t miss LeanData’s Rockstars from OpsStars virtual event taking place in less than two weeks! It’s a kick**s, valuable, virtual event going down from the comfort of your house/office on Tuesday, March 24 from 9am -12pm PT. Here are some of the top reasons for attending this star-studded virtual event. Sara McNamara, Sr.

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Contently

DECEMBER 5, 2016

Starting a marketing summit at 8 a.m. xAd hoped the summit would be one to remember, which is why its marketing team enlisted freelancers to cover the event for the company’s website. The reporters were assigned to cover specific event tracks: the general session, a data panel, and a lifestyle presentation. “We

Paid Search Agency 97

Paid Search Agency Advertising Agencies Content Work Management 97

Valasys

APRIL 17, 2019

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. B2B Event Marketing Implementation.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. Apple’s product launch email.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Hubspot

MARCH 3, 2020

This is exactly the result you're looking for when you're marketing your grand opening. As a marketer, the first step is to let them know you're there. Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Where to Market Your Grand Opening.

Planning 89

Planning Paid Search Agency Business Press 89