Martech

JANUARY 25, 2022

Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & & EU companies was up to 46:1, compared with 34:1 for U.S. A compilation of performance stats that Smart Insights updated for 2022 show European marketers outperforming North America in key metrics.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Marketing Insider Group

DECEMBER 17, 2019

There’s no reason why you can’t experiment, just because you’re marketing to a company rather than an individual. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. Try using a bold color palette. Be creative.

Tactics 270

Tactics B2B Marketing Work Management Planning 270

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy.

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 108

Social Media Advertisements Advertising Tools 108

Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. The homestay experience brand forged a partnership with Barbie™ the Movie via their Barbie DreamHouse , which generated mega buzz on social media and helped bolster their profitable brand awareness strategy.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. Look closely at the images and the engagement stats are crazy impressive. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Outreach

SEPTEMBER 19, 2019

The stats behind Account-Based Sales (ABS) explain the growing buzz. that make a difference for the company. The numbers aren’t just incremental — they’re transformative. More importantly, the same remarkable results seem to occur across revenue teams who opt to re-engineer their culture into one that promotes ABS.

Tips 71

Tips Ideal Customer Profiles Lead Ranking Buzz 71

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Although this isn’t a huge surprise, this stat showcases the importance of people shouting you out. Amazing company. What are some examples of word of mouth marketing? Good question! — Sarah ??

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Webbiquity

APRIL 16, 2014

” Also, consider these stats from the compilation below: about half of all U.S. Fast Company ). Digital Buzz Blog ). Digital Buzz Blog ). ” ( Fast Company ). Digital Buzz Blog ). ” ( Fast Company ). Digital Buzz Blog ). Twitter has more than 500 million total users.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Hubspot

AUGUST 10, 2020

Companies with social media pages generally have a theme that relates to the organization. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? ”. You can use stats, like survey data, for Instagram Stories.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

DECEMBER 17, 2019

A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. How can you not only follow suit but individualize this language to suit your company? Source: HubSpot Research #stat #hubspot #growbetter #sales. Consider partnering with influencers.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 98

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Building buzz around your brand takes an eye for both experimentation and data. Social listening.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

KoMarketing Associates

DECEMBER 9, 2014

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. With a little finesse, strategic planning, and collaboration, your company can reduce him to a little tiny box he’ll have to fight his way to get out of.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

ClickDimensions

JANUARY 21, 2020

These stats tell you a lot about why word of mouth marketing has become an important consideration for marketers again: 75% of people don’t believe advertisements, but 92% believe brand recommendations from friends. Rothy’s shoes have received tons of buzz for their sustainability (they are made from recycled plastic) and comfort.

Word of Mouth 64

Word of Mouth Planning Marketing & Strategy Opinions 64

Televerde

APRIL 14, 2021

The Arizona company that helped Shafer shift careers while serving time is now setting up shop at Homestead Correctional Institution. Televerde, a Phoenix-based company that puts incarcerated women to work as sales, marketing and customer service representatives for corporate clients, is hiring inside the Homestead facility.

Paid Search Agency 52

Paid Search Agency Training Advertising Agencies Eye-Tracking 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line. Understand When to Butt in—and When to Buzz Off .

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. 4 Characteristics of Winning Content from 300+ Campaigns.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Reviews and ratings are the #1 factor for choosing a company to do business with and a local search ranking factor More than 70% of engagement with brands is occurring on local pages.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Standard

FEBRUARY 2, 2023

What’s the buzz around ChatGPT? Use of automated content in media As mentioned above, for over a decade, large media companies have taken advantage of generative AI—both homegrown and third-party-provided—to handle rote reporting tasks. So, how can marketers benefit from generative AI?

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

PureB2B

JUNE 29, 2022

As well as being an enjoyable social event, networking is also a chance to secure new business for your company. IRL networks are the best (stats show most people prefer face-to-face communication ) but online has benefits too. Win More Business. As mentioned, this isn’t the only benefit, but it is a good one.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Convince & Convert

MAY 31, 2013

” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Sometimes the structure of a company doesn’t give marketers the resources or the organizational inertia to do everything they want to do, so prioritizing becomes the major balancing act. via Pew Research.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Click your way through the entire report for valuable expert insights and deep dives into how companies like Uberflip and Prophix are taking a strategic approach to interactive content that engages audiences and deepens credibility.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. per month, almost double that of Facebook (9.3%). Add Ed: https://plus.google.com/102594076950828102069. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Zoominfo

JANUARY 29, 2018

This list includes some of our own posts as well as posts from other great companies. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. We tried to tackle every aspect of event marketing. Check them out below! age demographic at 75.4

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

EveryoneSocial

AUGUST 16, 2017

Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face. Over the last few years, employee advocacy has become an important process to many medium, large, and enterprise companies across various industries.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Video stats from the 2019 State of Social Media report.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Vidyard

JANUARY 7, 2020

Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. When choosing quotes or stats to highlight, select pieces that spark interest without giving too much away. Breaking Through the Hype. What are they and why would you want to make one?

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

BenchmarkONE

SEPTEMBER 13, 2018

Need to know what people are saying or doing, in relation to a specific product, company, or idea? Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Image courtesy of Social Media Examiner. #4: 4: Social Mention.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Look at your existing audience’s demographics and habits to determine if the network your competitor is on would be a good fit for your company. SearcySledge 1. SproutChat.

Bandwidth 41

Bandwidth Stats Social Networks Network Marketing 41

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. 7 Surprising Stats About the Underappreciated Power of Thought Leadership. Think Small. Why Nano-Influencers Are a Social Media Marketer’s Secret Weapon. The Value of Thought Leadership.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Strategic-IC

JUNE 19, 2018

Remember, ‘educational’ doesn’t have to mean boring - harness your organisation’s creativity to entertain your audience, and use video as a platform to showcase your company culture, build trust and nurture buyers further through the funnel. 59% of company decision makers would rather watch a video than read an article or blog post.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

AUGUST 24, 2017

But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending too many emails. Craft the direct mail piece that stands out from the rest by showing that your company understands their leads.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Moz

AUGUST 12, 2019

Stats to start with. Your company winds up with a negative review, and the possibility of a permanently lost customer. However, after the company letting me know they'd be happy to modify my charges since I overlooked the hourly option, it was only fair to edit my review. But it's actually more far-reaching. percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

SnapApp

JANUARY 13, 2012

But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. The +1 button, which appears on all Google+ brand pages, in Google search engine results pages (SERPs) and can be integrated as a social sharing icon on any web page, will also impact results, the company says.

Google 48

Google Optimization Buzz Lead Scoring 48